A beautiful paint job is what gives a house its character and turns it into an oasis of peace and inspiration. This is why homeowners tend to be very particular about the redecoration process. In a time when inspiration is everywhere, and interior design trends are easier to follow than ever before, people don’t just hire painters to give their walls a fresh coat of white paint. They want to play with color palettes, create unique effects, and give their homes personality. As always, having a skilled and creative team of painters is the main requirement for success, but to establish yourself as the best local painting business, you also need to follow the right promotional strategies.
For many years, contractors have relied on traditional advertising methods to promote themselves, but the rise of digital marketing now offers low-cost advertising options you can’t afford to ignore. By combining tried and tested offline advertising with the opportunities of digital marketing, you can expand the reach of your painting business and stand out on your local market. Whether you’re an established painting contractor or just starting out, below are some ways to find the best place to advertise a painting business.
After completing a stunning exterior paint job, ask the house owners if you can place a yard sign with your company name and contact details for a few weeks. Your work will speak for itself, and curious pedestrians might give you a call.
Partnerships with other local businesses
Meet with local companies from related industries and start a collaboration. For example, local moving services, hardware stores, or homeware stores might be interested in promoting your services if you do the same for them. Also, reach out to realtors looking for painters.
After each job, leave door hangers at nearby houses.
Brochures and flyers
Yes — they still work! However, you have to be very careful where you pass them out because not everyone wants to paint their house. Hardware stores and local home/interior design trade shows work best.
Create a dedicated “Our work” section showcasing your most beautiful paint jobs to convince visitors of your expertise (the before and after format works best). A good painting website design should also include testimonials from your satisfied clients, a list of services, frequently asked questions, and a contact form or quote request form.
Google Ads and Google My Business
When homeowners need painting services, they’re most likely to start the process with a Google search, something like home painters in [location] or home painters near me. List your company’s address in Google My Business so clients can find you and invest in Google ads to appear at the top of search results for local queries.
52% of consumers discovered businesses on Facebook last year, which is more than Yelp and Google Reviews. As for Instagram, it’s an excellent medium for visual content and offers you creative ways to showcase your works.
Listings in local contractor directories.
Many people still use Craigslist and other local equivalents to find contractors. Plus, it’s one of the most affordable ways to promote your painting business online.
Reach out to a local magazine and ask them if they can post sponsored content about your businesses. Alternatively, you can hire someone to write insightful articles about home painting and publish them on niche websites.
There is no exact recipe for combining these online and offline advertising options, nor a minimum budget required since it all depends on your local market. Remember that consistency is key here, so be patient and track the results of each campaign to find out which advertising method brings you the most clients.