Cleaning Website Design: 11 Ideas from Top Company Websites

Strategies to get more leads out of your cleaning website

Jane Pardo | Updated November 30, 2022

A high-converting cleaning website design has specific elements that compel visitors to do business with you. 

From having a well-positioned call-to-action button to flaunting attractive color palettes and crisp images, the best websites have the power to make readers stay. 

So, what exactly should you do to make your website stand out and convert leads to sales? 

Whether you’re looking for tips to build your upcoming website or you want something to transform your dull, outdated site, you’ve come to the right place. 

We’ll teach you tried-and-tested ideas from high-performing websites to help you create an ideal cleaning service website design. 

Let’s dive right in! 

1. Include a Clear Call-to-Action Button.  

A proper call-to-action (CTA) button is the first key element on your website. It serves as a signpost telling people what step to take next. 

Do you want to entice prospects with a free quote? Then you could add a “Get a Quote” CTA button to draw attention. Or you could add a “Book Now” or “Call Us” button to encourage potential customers to contact you for professional cleaning.  

Follow these steps to increase your conversion rates: 

  • Add a CTA button to the upper-right corner of your cleaning website. 
  • Create a sticky header so users always have immediate access to your call-to-action button. A sticky header ensures your website’s header remains visible in the same place even as people scroll down the page, allowing smooth navigation and easy access to functions like your services, contact page, homepage, and CTA.     
  • Include a larger call-to-action button on your website’s hero (intro) section and the final section before the footer, often referred to as the “final call-to-action.” 
  • Make sure your CTA button is always visible on mobile screens instead of hiding it in an offscreen menu. 

2. Simplify Your Menu. 

Cut the clutter on your website to help users focus on what matters the most. We recommend adding a maximum of five menu options to reduce clicks and speed up the sales process. 

Presenting fewer options to visitors helps them make a decision faster. A complicated menu can immediately push people away from your cleaning website. 

Here are some examples of the essential pages you can include in your cleaning company website design to encourage users to explore your site: 

  • About Us
  • Our Services
  • Contact Us
  • Gallery/Portfolio
  • Customer Reviews
  • Careers
  • Blog

If you’re offering different types of cleaning services, make sure you have distinct pages for each of them. For example: 

3. Hire a Professional Copywriter 

A seasoned copywriter is your best bet if you want sales copy that’s captivating, optimized, and completely free of errors. The right copywriter understands a buyer’s journey and possesses the right skills and expertise to advertise your cleaning services

Choose someone who has successfully created high-converting copy for cleaning websites. It’s a good idea to have the copy written first, making it easy for your web designers to tailor the design in a way that delivers the content thoughtfully and elegantly.  

4. Fuse Brand Consistency Into Your Website Design.

Your brand tells a unique story that influences how people perceive your business and think about your services. 

Build brand consistency throughout your cleaning business website design by following these tips: 

Write Down Your Brand Attributes. 

Determine the distinct characteristics that define your brand’s culture, vision statement, and personality. Your customers will easily remember and connect with your brand if its attributes are easily identifiable. 

Colors, shapes, and the overall look and feel of your brand will reflect your brand attributes and define a visual identity that attracts customers.

For example, innovation immediately comes to mind when we think of Tesla. The Apple brand is all about lifestyle, innovation, and creativity.   

Use Visual Elements That Complement Your Brand Attributes. 

Are you an environmentally conscious company that highlights the use of eco-friendly products? Then greens and browns would feel earthy and look perfect for your web design.

Or you could be a cleaning company that boasts reliability and trustworthiness, which you can convey in calming shades of blue and white. 

Apply shapes, textures, colors, images, and fonts that clearly reflect your brand attributes and make your cleaning business memorable to your target audience. 

5. Use Beautiful Colors That Are Easy On the Eye.

The right colors can enhance the user experience and evoke emotions that encourage your visitors to take action. As mentioned earlier, your color palettes should be consistent with your branding. 

Avoid bright, saturated backdrops that can strain the eyes. Go for simple color combinations that are pleasing to the eye.

You can use online color palette generators like to experiment with various color palettes and explore trending hues. You can download Coolors on your iOS or Android device and integrate it with your Chrome browser or Adobe software. 

6. Add Crisp, High-Quality Images.

Many websites get ruined by pictures that simply look out of place. Make your cleaning website look beautifully cohesive by using images with the right colors. 

You want high-quality photos that complement your color palette.

For example, if you have a carpet cleaning company website with a blue-and-white color combination, find cleaning-related images showing these colors, like a cleaner wearing a blue cleaning outfit, using a blue vacuum, or wearing a blue cap.

You don’t want a messy assortment of glaring orange, purple, and yellow hues in those photos. 

Pro Tip: Take clear photos of your cleaning crew at work instead of using bland stock images that don’t grab much attention. 

7. Ensure Easy Readability. 

Whether you’re creating a commercial cleaning website design or a house cleaning website, easy readability is a critical factor that can impact conversions. 

A highly readable website means visitors find it easy to read and understand the site’s content. Readability depends on: 

  • Text Presentation: Colors, Spacing, Font Choice, Shapes, Alignment
  • Context: Words on the Website

So, how do you make your cleaning website easily readable? Here are quick tips: 

  • Avoid center aligning your text. Left-aligned text is easier to read.
  • Keep your text’s line length below 700px. 
  • Keep the spacing around your website’s elements consistent.
  • Use optimal font sizes, preferably 17px or higher. 
  • Use a well-balanced color contrast to ensure all texts are visible. 
  • Write easy-to-digest content with headers and bullet points where necessary, so readers understand your message immediately at a glance. 

8. Develop Your Website on WordPress.

WordPress is undoubtedly one of the most popular content management systems (CMS) worldwide. It’s a user-friendly platform that makes it easy for people to build websites and organize content. 

We recommend using to develop your cleaning website to enjoy the ultimate freedom in managing your site. Website builders like Wix and Squarespace may work at first, but you’ll eventually outgrow them as you grow your cleaning business and require more complex website features.  

Businesses of all sizes use WordPress because of the following major reasons: 

  • Flexible: You can explore thousands of free and premium themes that you can customize for your cleaning service website development. 
  • Saves Time: You can get your cleaning site up and running in just a few hours. 
  • Saves Money: Startup costs include hosting fees, a premium theme, a handful of plugins, and a domain name. Aside from that, you can save money in the long run as WordPress itself is free with lifetime upgrades. 
  • SEO-Friendly: WordPress streamlines SEO to help you attract more customers. 
  • Seamless Integrations: You’ll find unlimited third-party tools that automatically integrate with WordPress. 

9. Make Sure Your Website Loads Fast. 

Did you know that the highest conversion rates happen on sites with load times no longer than 2 seconds? Plus, around 70% of customers admit that they’re actually more willing to purchase if a page loads quickly. 

People have an incredibly short attention span and little patience when browsing online. If your cleaning website is sluggish, your prospects will turn to your competitors. 

Follow these steps to ensure your cleaning website loads fast and converts more: 

  • Select a lightweight WordPress theme that works with WordPress’ native block editor instead of a page builder that adds bloated code on top of WordPress.
  • Choose a high-quality hosting provider that offers private servers instead of shared servers.
  • Use a caching plugin.
  • Use a content delivery network.
  • Compress your images to reduce page load times. 

10. Consider Web Accessibility When Building Your Website.

Web accessibility enables people with vision impairments or other disabilities to view, navigate, and understand your cleaning website, which means a broader market reach and more traffic. 

Unfortunately, many websites lack accessibility. To ensure your site is easy to use for everybody, your web designers should follow best practices for an accessible site, such as optimizing colors and providing perceivable web content.  

11. Consistently Post Quality Content to Your Website’s Blog. 

Creating quality content consistently is one of the most effective ways to improve your cleaning company’s SEO (Search Engine Optimization) and customer trust. 

Posting top-tier content to your website’s blog: 

  • Shows Google that your site is an authoritative expert in the cleaning industry
  • Increases your chances of achieving higher Google rankings
  • Increases traffic
  • Improves your reputation and gains more trust from readers 
  • Helps your cleaning business stay top of mind with prospects 

Write clear, accurate, and easy-to-understand articles covering cleaning topics that answer questions, solve relevant problems and provide valuable information that your target readers would love to know.

For example, you can write about seasonal cleaning tips, tricks to make cleaning different areas more quickly, or memorable experiences involving your successful cleaning jobs.

Gaining exposure through content creation should be a part of every cleaning company’s business plan.

Implement High-Performing Strategies to Boost Website Conversions 

The best cleaning websites generate strong brand interest and convert prospects into sales. 

With our cleaning website design tips, you’ll be able to clear the path for better conversion rates. Follow the key tactics above to build your cleaning website and ultimately increase your revenue. 

More importantly, hire the right web designers who know exactly what factors to consider when creating an appealing website. 

Need help building your website? Our web design experts at Scalebloom have years of experience and industry-specific expertise to help you throughout the process of building your cleaning website. Give us a call today to get started with your website design. 

Written by Jane Pardo

Jane Pardo

Jane Pardo is a senior contributing writer who lends insight into digital marketing methods and business solutions. She regularly writes at Scalebloom to help business owners take their online marketing to the next level.