Commercial Roofing Leads: How to Generate Leads in 2022

Land more roofing jobs with these easy-to-implement strategies

George Leon | Updated November 21, 2022
roofing contractor installing a roof

You might be wondering if your residential roofing company should try to obtain commercial roofing leads. 

Yes! By learning how to obtain commercial roofing jobs, you’ll be able to reach a wider range of clients and accelerate your company’s growth.

1. Modify your website to reflect the different sectors you serve

It’s important to update your website if you began as a residential roofing company, and now plan to expand into the commercial market.

Two links should be added to the home page of your roofing website.

One should be used for potential residential clients and the other one for commercial clients. This will allow your prospects to select the one that best suits their needs. Residential and commercial clients can be confused if you have only one landing page.

It is important to communicate the right message to the correct audience. What does your company actually do? Where do you excel? It is essential to be clear about the services you offer and how they will help your clients.

Pro tip: It is best to have service pages that cover different categories, such as roof repairs, full replacements, flat roofs, etc.

2. Use Visual proof

Videos can be a great way to communicate with clients and share information about your company.

Show your expertise by displaying high-quality photographs and videos of work in the commercial sector. Your audience will be impressed and start to see you are the best roofing company for their needs.

Let your prospects know how you can help them and make it easy for them to contact you to get more information about your roofing services.

3. Showcase your current and past clients.

Prospects will be impressed to see the names of your clients, particularly recognizable commercial brands. 

To give your commercial roofing company more credibility, display logos from past clients and current clients.

4. Generate More Referrals

Referrals are the best way to drive business when it comes to commercial roofing leads.

Searches for residential contractors to replace roofs are done online via Google, Facebook, and local mobile apps. Commercial property owners, on the other hand, commercial property owners often reach out to trusted networks for reliable referrals. You must therefore maintain a great reputation both online and offline.

Every job should have the property manager cheering your name, resulting in clients referring your company to others. After you have established a solid reputation, property managers will hire your roofing company again and refer you to other commercial clients.

5. Network Constantly

Trade shows give you an opportunity to meet potential clients and obtain commercial roofing contracts. You might also be interested in other events that potential clients may attend.

Sponsoring events is also an option. You could even organize your own event where you can educate prospects, answer their questions and provide answers.

Pro tip: Make sure you have business cards ready to give out when you meet new people and shake hands. Ask for contact information whenever possible and then follow up with potential clients to discuss their roofing needs.

6. Make the most of LinkedIn and other social networking sites

You can increase your visibility on social networking sites such as Facebook and LinkedIn by creating a business profile and engaging with your target audience.

As we have mentioned, having a professional-looking, well-optimized website that represents the high-quality commercial services your roofing company provides is important.

LinkedIn is a popular platform for commercial property managers. It’s important to be visible. These are the key points to remember:

  1. Make sure to update your business profile
  2. Make a company page that is interesting
  3. Recent images and videos should be added
  4. Provide valuable solutions to pertinent questions asked by other members.
  5. LinkedIn articles can be published under your personal account
  6. Join groups to engage with your audience
  7. Make sure you share informative content that grabs the attention of your target audience.

7. Do Search Engine Optimization

Optimizing your website is the next step in attracting leads and winning commercial roofing contracts. This will allow your customers to find you immediately on page one of Google’s search results.

Although networking in person and word-of-mouth referrals are the best ways to get commercial roofing leads, it is smart to use SEO to boost your website’s search ranking and improve your credibility.

SEO for roofing services should not be viewed as a one-off strategy. It’s an ongoing component of marketing your roofing business and requires consistency in order to achieve great results.

These are some tips to help improve your SEO strategy and increase your conversion rates.

  • Rapid Load Time – Customers will stay longer if your page loads quickly. This will lead to higher conversion rates and ultimately more sales revenue. Page load times should not exceed 3 seconds. Your search engine rankings will also be affected by website load times, so optimize your site accordingly.
  • Backlinks and internal links – Backlinks or inbound links link from one website to another. Google uses them to rank and discover content. They also help boost the authority of your website. It’s a good idea to get quality backlinks from relevant, reputable websites. To improve your rankings, you can also include links from your own high-authority pages to your other pages.
  • Mobile-Friendly – Many of your clients will search for you on their mobile phones and tablets. 

8. Start a Blog

Search algorithms track customer engagement and place websites with high engagement at the top of search results. To increase engagement and establish a connection with your target market, your roofing business should have a blog.

Create relevant, interesting, and well-thought-out content regularly that offers solutions and important information prospects will love to learn. Showcase your recent projects by sharing before-and-after photos.

You might also be able to share case studies about the most difficult project you have completed or the creative approach that you used in completing a difficult project. It’s also a great idea to talk about how commercial roofing can benefit different properties as well as what commercial roofing typically involves.

Your chances of generating commercial roofing contracts will increase if you provide valuable information that is engaging, simple to understand, and overall helpful.

Final Thoughts: Growing your business with customer-focused strategies

You’ve made the decision to enter the commercial roofing market. Now it’s time to use the strategies outlined above to get large contracts.

After you have won clients, make sure that you use the best, equipment, materials, and processes to complete the job and get repeat work. To manage large-scale projects efficiently, you can hire additional roofers or subcontract them. 

Keep in mind what we have shared about how to get commercial roofing jobs to set your commercial roofing endeavors up for success.


Should roofing companies have a blog?

Blogs help present your roofing company as an authority in the roofing industry. They can also attract organic traffic, some of which might convert into roofing leads.

Which social media site is best for getting commercial roofing leads?

Property managers use Linkedin regularly to stay informed about industry trends. You can market your roofing services on Linkedin to get the attention of potential commercial roofing customers.

Written by George Leon

George Leon

George Leon is a Managing Partner at Scalebloom. George loves to help business owners scale their businesses with modern marketing strategies and branding.