How to Get Commercial Landscaping Contracts Fast

Land more landscaping jobs with these easy-to-implement strategies

By
George Leon | Updated January 10, 2023
commercial landscaping

This article will discuss different ways to reach commercial prospects and land larger landscaping contracts.

  • To help you stand out from the rest and win over your competition, we’ve compiled a list of proven digital and offline marketing strategies. 
  • These ideas will help you increase your commercial landscaping leads, and ensure that you have a steady stream of work throughout the year.

1. Update your landscaping website to reflect the sectors you serve

If your company started as a residential landscaping business and now plans to move into the commercial market, you need to make sure that your business website is updated to reflect both these different markets.

Add two links to your landscaping website’s landing page. 

  • One should be for prospective residential clients and the other for commercial clients. 
  • This allows prospects to choose which option best suits their needs. 
  • Commercial and residential clients will be confused about what services you offer if there is only one page.

It is crucial to convey the right message at the right time to the right people. 

  • What does your company actually do? 
  • And what areas of your service are you best at? 

Be clear about what your landscaping services are and how you will solve the problems of your clients.

Pro-tip: It’s best to create service pages covering different categories, like maintenance, interior landscaping, and exterior landscaping.

2. Show Visual Proof

Videos are a powerful way to reach your clients and inform them about your company in a professional manner.

  • Demonstrate that you are the best choice by showing high-quality photos or videos of your work from commercial projects. Impress your audience by proving that your landscaping company is the best.

Let your prospects know the services you offer and make it easy for them to get in touch with you for more information.

3. Display past and current clients.

Prospects will be impressed if they see your past clients, especially those with recognizable commercial brands. 

  • You can display logos of clients past and present to give more credibility to your commercial landscaping services.

4. Focus on Getting More Referrals

Word-of-mouth referrals are the most powerful way to generate leads for commercial landscaping.

Homeowners searching for landscaping contractors will often search online on Google, social media sites or mobile apps. But commercial property owners tend to reach out their trusted networks for referrals. Therefore, you need to maintain an excellent offline reputation.

Deliver a great job every time and get clients to recommend your business to other people. Once you’ve established an excellent reputation, property managers may rehire you and refer you to other commercial clients.

5. Network Regularly

Exposure to trade shows is a great way to make connections with potential clients and even get jobs for commercial landscaping. Look for other events where prospects might be present.

Sponsoring events, or holding your own event is another option. This allows you to educate prospects and answer any questions they may have.

  • As you make new connections and meet people, be sure to have business cards on hand. 
  • Also, be sure to get contact details as soon as possible. 
  • Then follow-up later to discuss landscaping needs with potential clients.

6. Use LinkedIn and other Social Networking Sites to Your Advantage

Create a business account to increase your presence on social networking sites like Facebook and LinkedIn. Engage with your target audience as well as other contractors.

As stated earlier, it’s important to have an optimized, professional-looking website that accurately represents the top-tier services your landscaping business offers.

LinkedIn is used by many commercial property managers. Make sure you are visible. Pay attention to these key points:

  1. Your business profile should be updated
  2. Create an engaging company page
  3. Upload recent photos & videos.
  4. Answer relevant questions  with valuable information
  5. LinkedIn articles published under your account
  6. Join groups and engage your audience
  7. You can share information that is interesting to your target audience.

7. Focus on Search Engine Optimization

Optimizing your website will help you attract leads and win commercial landscaping contracts.

While word-of-mouth and networking are best for getting leads in commercial landscaping, it’s smart to implement SEO to increase get your website higher in search results.

SEO is an ongoing digital marketing component that must be consistent in order to produce great results.

These tips will help you improve your SEO strategy to increase conversion rates.

  • Fast loading time – Optimizing the load time of your website will encourage customers to stay. This will result in higher conversion rates and, eventually, more revenue. A page should load in no more than 3 seconds. The speed of your website loading can also impact your search engine rankings. 
  • SEO-Friendly Content and URLs: Use keywords in your content, short URLs, and call-to-action buttons to increase your chances of appearing on the first page of searches. If your clients are looking for commercial landscaping services in New York, you should make sure your website includes relevant terms such as “commercial landscaping” or “New York landscaping companies”.
  • Backlinks & Internal Links – Inbound links are links between web pages. Google can use them to discover and rank content. This will help your website gain authority. Therefore, it is important to have quality backlinks that come from relevant and reputable websites. 
  • Mobile-Friendly: Many clients today will search for your landscaping business on their phones or tablets. You want your mobile site to load smoothly on Android and iOS devices.

8. Start an Authoritative blog

Search algorithms monitor customer interaction with your website and rank sites that have higher engagement in the top ranks. 

  • A blog is a great way to build relationships with your target audience and increase engagement.
  • You should regularly create relevant, well-thought out, and engaging content. 
  • Provide solutions and information that prospects will be interested in. 
  • Share your completed projects with before-and after images.
  • It’s also possible to share case studies that show how you tackled difficult projects or the creative approach you used when completing challenging projects. 
  • You can also discuss the benefits of commercial landscaping to different properties and what commercial landscaping jobs usually entail.

If you can provide useful information that’s easy to read, and engaging, your chances of getting commercial landscap contracts will be increased.

Final thoughts: Expanding into the Commercial Market and Growing Your Company

It’s now time to make big business decisions and move forward. You can get lots of commercial landscaping contract opportunities by following the key strategies mentioned above.

Once you’ve secured clients, ensure that the job is done correctly with the right processes, equipment and tools to win the clients over for life. 

You can hire more landscapers or subcontract your landscaping work as needed to manage large-scale jobs efficiently and finish the jobs on time.

FAQ

Should landscaping companies have a blog?

Blogs will present your landscaping company as an authority in the industry. They can also generate organic traffic, some of which might convert into leads.

Which social media site is best for getting commercial landscaping leads?

Linkedin is commonly used by property managers to stay informed about industry trends. You can market your landscaping services on Linkedin to get the attention of potential commercial customers.

Written by George Leon

George Leon

George Leon is a Managing Partner at Scalebloom. George loves to help business owners scale their businesses with modern marketing strategies and branding.