Want to attract more customers to your painting business? Here are some tips on how to make your marketing more effective and how to get customers for a painting business. Whether you’ve just started your painting business or have been in the industry for some time now, learning how to market your painting business be a daunting task. One of the biggest struggles that people come across after they’ve started their painting businesses is how to bring in clients.
Marketing remains a key to long-term success in every business phase. It doesn’t always have to be an elaborate campaign with expensive advertising materials. All companies have different capabilities, target audiences, and channels. However, many strategies work great for almost all industries. We’ll show you tips for advertising your painting business that you can easily implement and thus reach many customers.
First, let’s focus on your audience. Decide whether you want to spend more effort on targeting residential painting leads or commercial painting leads or both. Next, you need to research your audience, including where they spend their time online, what other additional services they use, and what’s the best way to engage with them.
Once you understand your target audience, it’s time to craft your marketing strategy and learn how to advertise a painting and decorating business. In this article, we’ll share a few house painting advertising ideas that can help you engage both residential and commercial potential clients.
By combining tried and tested offline advertising with the opportunities of digital marketing, you can expand the reach of your painting business and stand out in your local market. Whether you’re an established painting contractor or just starting out, below are some ways to find the best place to advertise a painting business.
One of the first ways to start marketing when you are new in the business is going door-to-door. Not many people do this because it can seem scary or intrusive, but it really is an effective way to get your business going! One tip is to look for neighborhoods that are a part of a HomeOwners Association because this often requires their homes to get repainted every so often (usually 8-10 years).
If you’ve just started your painting business, door-to-door is the best way to start increasing brand awareness and attracting clients. Many business owners are afraid to do this or don’t dare to do it. But this is only good news because this means more leads for you.
Aside from the costs for promotional materials such as flyers or business cards, door-to-door marketing is very inexpensive. But, it’s not only free but also extremely effective because you are directly engaging with your leads.
If the person answers the door, all you have to do is introduce yourself and your company and offer them a free estimate. For all of the doors you knock on, someone will have been considering repainting either the interior or exterior of their house, especially if you go to neighborhoods where the houses are 10+ years old. This information can easily be found on different realtor websites. If they do say yes to a free estimate, schedule a day to come back. This tactic will help you secure your first few paint jobs!
Most people will say “no” to your proposal, but a few every hour you spend going door-to-door will say “yes.” What’s more, even those who will say “no” now might keep your business in their minds for the future.
Once you have a few paint jobs under your belt, you can start doing some more visible marketing. One way to do this is through yard signs (ie lawn signs). When you’re painting a client’s house, ask them if you can put a sign up on the lawn. This will give you a few weeks of free advertising and all you have to do is pay for the sign. Make sure the sign is easy to read, with the company name and a phone number. Your work will speak for itself, and curious pedestrians might give you a call.
Partnerships with other local businesses
Meet with local companies from related industries and start a collaboration. For example, local moving services, hardware stores, or homeware stores might be interested in promoting your services if you do the same for them. Also, reach out to realtors looking for painters.
After each job, leave door hangers at nearby houses.
Brochures and flyers
A popular way to advertise painting services is to print out flyers, brochures, and business cards and mail them out or leave them at local businesses. Hardware stores and local home/interior design trade shows work best.
Similarly, investing in a vehicle with clear graphics and signs of your company will also allow you to be constantly advertising. Even if you’re doing the interior of the home, people will drive by and see the truck and remember you when they are considering painting their house.
We live in the digital era, which means that all businesses must have an online presence for potential clients to find them. Your painting business is no exception to the rule. Here are some ways to get painting jobs online.
Have an impactful, custom-built site so homeowners can look you up when they find you on things like van signs, yard signs, and social media, and learn more about you. Studies have shown that creating a website is a must-do to grow your business because:
- 30% of consumers trust businesses that have a professional online presence. This starts with having a site.
- The local pack (the box at the top of a Google search that gives an overview of the local businesses) gets 44% of total clicks on the search engine results pages.
- Your website acts as your business 24/7 sales rep, making it easy for consumers to get in touch with you and schedule an appointment.
- 97% of consumers now search online for painting contractors in their area first.
- 63% of consumers use and engage with a local company’s site.
- Your site allows your prospective customer to get a better understanding of who you are while also viewing your previous paint jobs.
This means that you need to somehow position yourself as a local authority in the painting sector. In doing so, you need a user-friendly and mobile-responsive website to start getting it ranked in search results by search engines. Things like fast-loading times, prominent call-to-action buttons, and sticky menus will help convert more leads into customers. Of course, you will need to focus on Search Engine Optimization (SEO) to promote your website to ensure that you get it in front of the right eyes and get consumers to use it. Strong SEO features such as a good click-through rate, high domain authority, quality content, and backlinks will up your chances of having your site noticed and ranked high in search engine results pages.
Create a dedicated “Our work” section showcasing your most beautiful paint jobs to convince visitors of your expertise (the before and after format works best). A good painting website design should also include testimonials from your satisfied clients, a list of services, frequently asked questions, and a contact form or quote request form.
Google Ads and Google My Business
When homeowners need painting services, they’re most likely to start the process with a Google search, something like home painters in [location] or home painters near me. List your company’s address in Google My Business so clients can find you and invest in Google ads to appear at the top of search results for local queries.
You can also use social media to reach homeowners or commercial representatives who use these platforms. Make sure you post regularly on your social media accounts to drive engagement. You can also post before-and-after shots from your portfolio for potential customers to see how well you do your job. 52% of consumers discovered businesses on Facebook last year, which is more than Yelp and Google Reviews. As for Instagram, it’s an excellent medium for visual content and offers you creative ways to showcase your works.
Read: Our complete guide to running Facebook Ads for Painters
Listings in local contractor directories.
Many people still use Craigslist and other local equivalents to find contractors. Plus, it’s one of the most affordable ways to promote your painting business online.
Reach out to a local magazine and ask them if they can post sponsored content about your businesses. Alternatively, you can hire someone to write insightful articles about home painting and publish them on niche websites.
There is no exact recipe for combining these online and offline advertising options, nor a minimum budget required since it all depends on your local market. Remember that consistency is key here, so be patient and track the results of each campaign to find out which advertising method brings you the most clients.
Create YouTube videos of your work
Video is continuing to grow in impact and popularity — which makes sense, considering that it goes hand-in-hand with the rise of social media. Compared to last year, there has been a 19% increase in the time the average person spends watching videos online every day. Plus, using visual stimuli to showcase your work is an excellent motivator for those interested in getting their house or corporation painted to contact you. What better advertisement for your work than actually showing them!
You can even create videos of things like the pre-paint preparation or introduce your staff and video how they work. Anything that demonstrates your professionalism and exceptional skills in what you do best — painting!
Word of mouth
Word of mouth remains the most effective marketing strategy because people always trust their peers’ recommendations over a social media ad or a flyer. So once you have a few satisfied customers, make sure you ask them to share with their peers their positive experience with your business. You can also consider a referral program where your customers get a small commission for referring their friends, and to make the deal even better, their friends also can get a small discount. Just make sure you still make a healthy profit.