Want to attract more customers to your painting business? Here’s how to make your marketing more effective and how to get customers for painting business. Whether you’ve just started your painting business or have been in the industry for some time now, finding more customers can be a daunting task. Like it or not, if you don’t have effective marketing, you won’t have a successful business — because without paying customers, your business is doomed to fail.
You probably know that you need to put some time and effort into marketing, but you may not know which strategies will work best for your business and what audience you should target.
First, let’s focus on your audience. Decide whether you want to spend more effort on targeting residential or commercial audiences or both. Next, you need to research your audience, including where they spend their time online, what other additional services they use, and what’s the best way to engage with them.
Once you understand your target audience, it’s time to craft your marketing strategy. In this article, we’ll share a few marketing strategies that can help you engage both residential and commercial potential clients.
If you’ve just started your painting business, door-to-door is the best way to start increasing brand awareness and attracting clients. Many business owners are afraid to do this or don’t dare to do it. But this is only good news because this means more leads for you.
Aside from the costs for promotional materials such as flyers or business cards, door-to-door marketing is very inexpensive. But, it’s not only free but also extremely effective because you are directly engaging with your leads.
Most people will say “no” to your proposal, but a few every hour you spend going door-to-door will say “yes.” What’s more, even those who will say “no” now might keep your business in their minds for the future.
We live in the digital era, which means that all businesses must have an online presence for potential clients to find them. Your painting business is no exception to the rule. Start by building a company website where clients can find everything about your brand from the services you offer to the location you work in, pricing, and your team.
You can also use social media to reach homeowners or commercial representatives who use these platforms. Make sure you post regularly on your social media accounts to drive engagement. You can also post before-and-after shots from your portfolio for potential customers to see how well you do your job.
Word of mouth
Word of mouth remains the most effective marketing strategy because people always trust their peers’ recommendations over a social media ad or a flyer. So once you have a few satisfied customers, make sure you ask them to share with their peers their positive experience with your business. Print lawn signs and ask them to stick them in their yards to pique the interest of passersby. You can also consider a referral program where your customers get a small commission for referring their friends, and to make the deal even better, their friends also can get a small discount. Just make sure you still make a healthy profit.