Do you want more painting leads?

How to Write a Letter to Advertise Your Painting Service

Written By George Leon

January 4, 2021
How to Write a Letter to Advertise Your Painting Service

To generate painting leads, you’ve probably spent time crafting content for your painting website, posting on social media, or running paid advertising campaigns. But if you’re looking for another way to reach your target audience, consider writing a letter to advertise your painting company. Mailing a sales letter to existing and prospective customers can help showcase a particular service or promotion and grab their attention.

Here are a few types of prospects you can mail a letter to:

  • Realtors
  • Builders
  • Property Managers
  • Designers
  • General Contractors

But you can’t just throw some words on a page and expect them to convert into sales.

If your mind goes blank when putting pen to paper, we can help you craft an easy-to-read and attention-grabbing sales letter. You can also use these strategies to write better facebook ads for painting services. We’ve put together a quick guide on how to write a letter to advertise your painting service. Here are five tips for writing a more effective letter:

1) Put Yourself in the Customers’ Shoes

A sales letter needs to grab your customers’ attention within the first few words, otherwise, it’s likely to be thrown in the bin. To craft an attention-grabbing letter, you should put yourself in your customers’ shoes to better understand exactly what they’re looking for. Don’t write it from your point of view — you shouldn’t write what you want to say but what your audience wants to hear.

You only have a few sentences to convince them to keep reading through the entire letter. If you don’t grab their attention from the get-go, you lose the opportunity to generate leads from your sales letter. Making the letter as personal as possible is an effective tactic. Whether that means addressing the letter by name or creating a letter focused on a particular service for specific neighborhoods in your service area, there are many personalizations you can include.

2) Make It Organized and Easy-to-Read

Few things are more overwhelming than opening a letter that is one giant block of text. Your painting company’s sales letter needs to be structured and easy for your customers to read. As you would with a term paper, begin your letter with an introduction, followed by the body content, and wrapping up with a conclusion.

Your introduction should clearly explain who you are and what the purpose of the letter is. Then, the body of the letter would be your sales pitch. In this section, you should include not only what you can offer them, but an explanation of the benefits of your painting services. Clearly explain what makes you stand out from the local competitors and why you’re the best painting company to work with. Lastly, you should conclude your letter by summarizing everything you just shared in the letter and provide the customer with a call to action.

Depending on the length of your sales letter, it can be beneficial to break up the content with headings. Doing so makes it easy for the customer to skim the letter and get to the most important parts that relate to them. We recommend having no more than four or five paragraphs. You want it to be long enough to get your point across but not too long that your readers lose interest halfway through.

3) Write in a Friendly Tone

One of the most beneficial things you can do is to write your painting company’s sales letter in a friendly tone. When too formal, your company might not come across as one that your prospects want to work with. Ensure that you’re being both clear and informative but in a friendly and warm tone that draws in your readers and gives them a reason to want to call you. If they feel like you’re an old friend, they’re going to feel comfortable choosing you for your painting services.

4) Explain the Benefits of Your Services

Within your marketing letter, you need to make your prospective customers want to hire you for painting services. To do this, you need to explain to them not what they need, but why they need you to do the job. With many competitors in the painting industry, there are a lot of companies for them to choose to work with. Your goal is to explain to them the benefits of working with you over all of these other painting companies. What makes your painting company the best choice? Make your sales letter stand out from the crowd by not selling your services, but simply offering a variety of benefits that other companies can’t compete with.

5) Include the Desired Call to Action

The goal of your painting company’s marketing letter is to convert existing and prospective customers into sales. To do this, you need to guide your customers to perform your desired action. Do you want them to redeem a promotional offer that is exclusive to the letter? Should they schedule a painting estimate? Whatever it is you want your customers to do, include this during the conclusion section of the sales letter. Be clear and to the point, but be sure to maintain your friendly tone.

It’s also imperative that you ask them to seek action quickly. If running a promotional offer, add a timeframe to the deal to add a sense of urgency into scheduling the service. By making your customers feel as though they’re getting an exclusive deal that is ending soon, they’re more likely to call you as soon as they receive the letter. Whether you have a new service offering you’d like to promote or you want to book some of your services with the highest profit margins, offering a special offer is an easy way to get your phone ringing off the hook.

Don’t forget to include your painting company’s contact information. You want to make it as simple as possible for your prospects to contact you with questions or to schedule an appointment. Be sure to include your company name, phone number, website URL, email address, and anything else that you think would be useful to your customers and help them to get in touch.

Free Resources for Painting Contractors:

Sign-Off Sheet

Free Download

Painting Estimate Template

Free Download

Warranty Template

Free Download

Subcontractor Agreement

Free Download

Related Articles

How to Write a Business Plan for a Painting Business

How to Write a Business Plan for a Painting Business

Creating a Painting Business Plan When starting your own painting company, you need to take the time to create a written painting business plan. While it won’t be the most exciting part of being an entrepreneur, it is vital to the success of your venture. But if this...

read more
Facebook Ads for Painters (Complete Guide)

Facebook Ads for Painters (Complete Guide)

There’s no magic method to bringing in new painting leads. Driving business and company growth takes time and hard work — but engaging in strategic marketing efforts can help you tackle your growth goals a bit quicker. To expand your reach in the local community, you...

read more
Grow Your Painting Business: How to Get More Leads

Grow Your Painting Business: How to Get More Leads

The best marketing strategies are different for every type of business. Learn marketing for painters to grow your painting business effectively. Whether your painting company is just starting out or ramping up to hit huge growth goals, you need a strategic marketing...

read more
How to Subcontract Painting Jobs

How to Subcontract Painting Jobs

When first starting your painting company, you might opt to run it as a one-man painting company. But as business begins picking up, you’ll have a decision to make. Do you want to grow your team by hiring employees or subcontractors? There are pros and cons to both...

read more
Get Painting Leads for Free (4 Fast Methods)

Get Painting Leads for Free (4 Fast Methods)

In this post, we’re going to explore how to get free painting leads and advertise your business for free by using Facebook Groups, Instagram, and Nextdoor. 1. How to Get Free Painting Leads with Facebook Groups You can get thousands of views on your company’s Facebook...

read more
Painting Warranty Templates

Painting Warranty Templates

Do you want to win more jobs by offering your customers a warranty on their paint job? Enter your email below so we can send your free painting warranty template: Step 1: After you receive your free painting warranty template in your email, open...

read more
How to Get Customers for Your Painting Business

How to Get Customers for Your Painting Business

Want to attract more customers to your painting business? Here are some tips on how to make your marketing more effective and how to get customers for a painting business. Whether you’ve just started your painting business or have been in the industry for some...

read more
How Much Does a Painting Contractor Make a Year?

How Much Does a Painting Contractor Make a Year?

A local residential painting contractor can make over $250,000.00 a year in net profit if they serve a typical metro area of two million residents or more. If you’re wondering what's the average painting business owner salary you’re probably considering starting your...

read more
Is Starting a Painting Business a Good Idea in 2021?

Is Starting a Painting Business a Good Idea in 2021?

The painting industry has changed a lot in 2021. From virtual estimates to higher project prices to labor availability, starting a painting business in 2021 presents new challenges and opportunities to be aware of. Unlike other industries, the painting business is...

read more
Painting Subcontractor Agreement

Painting Subcontractor Agreement

Hiring subcontractors for your painting business? Set clear expectations and terms with a subcontractor agreement. Use the above download buttons to get a PDF version of either a 1 job agreement or a running agreement to cover multiple jobs for a specific period of time.

read more
Get Leads from Realtors & Homeowners Looking for Painters

Get Leads from Realtors & Homeowners Looking for Painters

How to Get Leads from Realtors Looking for Painters As a business owner, you’re continually monitoring your painting company’s bottom line. Through your marketing efforts, one-off jobs are plentiful—but once a home is painted, your customers likely won’t need your...

read more

We hope you enjoy reading this blog post.

If you want Scalebloom to help your painting business get more leads, just book a call.