At first glance, a painting company about us page might seem like a summary of your painting company — but it serves such a bigger purpose than that! Your about page is a great way for you to convey to prospective customers who you are, why they should choose to work with your painting company, and how you can solve their problems.
To do this successfully, your painting company’s about us page should answer:
- Who – Keep your prospects engaged with your brand by sharing information about your team. Are you a one-man show or do you have a growing team (and job opportunities you can share)?
- What – Now that customers know who you are, it’s time to share what you can do for them. Your service pages will go into your offerings in more detail, but your about page can give a high-level overview of what you can do for your customers.
- Where – When looking for a painting company, location is extremely important to customers. If someone lands on your website and is outside of your service area, they should find out sooner rather than later that your company can’t provide the services that they’re looking for.
- When/Why – Use your about page as a way to explain your company journey to customers. Share details about starting your business, the achievements you’ve had over the years, and why they should choose to work with your business.
- How – Once they’ve read through everything on your about page, how are they going to get in touch with your painting company? Make it easy for them to schedule an appointment.
Now that you have a high-level breakdown of the questions that need to be answered, let’s take a deeper look at why your painting company needs an about page and what elements to include.
Why Your Painting Company Needs an About Us Page?
You might think that an about page isn’t important because it won’t drive prospects to convert — but that’s the wrong way to think about it! Your about us page is a way for customers to get to know your business and learn why they should choose your painting company over the competitors.
Here are three reasons why your painting company needs to have an about page on your website:
1) It promotes your credentials.
One of the best parts of the about page is that it is perfectly fine for you to brag about yourself a little bit! When prospective customers visit your website, they’re not only looking for information on your painting offerings but want to gain insight into why they should choose to work with your painting company.
Use your about page as a way to showcase the credentials that make you the best of the best. Have you won any industry awards? Are there any projects you’ve worked on that should be highlighted? Has your painting company been featured in any local publications? Share this with your prospects to demonstrate what makes your painting company the ideal choice.
2) It’s popular with prospective customers.
When prospects are looking for a painting company to work with, they seek out information on the different companies. The about us page is the quickest way for a customer to learn about your painting company — and you can share with them all the information you think will help them make their choice.
While your website should also include information on your different service offerings, feed your prospects’ curiosity and let them know who you are, why you’re the best painting company in the area, and what makes you stand out from your competitors.
3) It allows you to share what makes you stand out.
Customers are more likely to choose to work with you if they feel a connection to your company. The about us page makes it easier for you to share the unique tidbits about your business that make you one of a kind.
What inspired you to start your painting company? What trials and tribulations have you faced and persevered through? Tell the story of your business as a way to keep your prospects engaged and make them feel connected to your brand.
What to Include in Your Painting Company’s About Us Page
The people want to know who you are and why they should trust your painting company — so let’s give them what they want! Your about us page should be customized to your business, but there are a few elements you should include that help turn prospects into customers.
Creating a connection with your customers is easily done by incorporating photos of your team throughout your website — it helps your prospects associate faces with your painting company! Add a behind-the-scenes sneak peek of your business by adding in a photo with all your employees, candid photos of your team working, and some photos of your best painting jobs.
However, it’s important that you only include high-quality, high-resolution photos. Adding low-quality photos can cause more damage than good. You don’t want customers to associate your brand with subpar quality because of a low-resolution photo. If you don’t have great photos to include, you’re better off leaving them out of the page until you can get your hands on some professionally taken photos of your team. You also want to avoid using stock imagery which won’t do anything to build a connection between your painting company and customers.
Before deciding to work with your painting company, prospects are going to shop around and read through reviews from previous customers. If someone doesn’t have a referral from a friend, they’re going to rely on customer testimonials to get a feel for your company and the quality of paint jobs your team completes. So make sure to get reviews for your painting business.
Use your about us page to highlight some of your favorite reviews that you’ve gained over the years. You can also use this as an opportunity to link out to your Google My Business page, Yelp profile, or any online directory where your painting company has reviews. Keep in mind, you only want to direct customers to these directories if they will help sway them in your favor! Avoid linking them to negative reviews.
Your Contact Information
At the end of the day, the goal of any page on your website is to convert prospects into customers. Have you made it easy for them to get in contact with you? Include your contact information directly on the about page or guide them to fill out a contact form by linking them to your contact page. There should also be an action in mind that you want your prospects to complete, and in this case, your goal should be to get them in touch with your painting company.