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Painting Contractor Website Design
The Leading Provider of Websites for Painters
We’ve learned a thing or two from providing website design services for hundreds of the top painting companies in the US. We implement the right features to build a high-converting painting contractor website. A custom-built website is the first step in marketing your painting business.
When homeowners find you on social media, yard signs, van signs, etc. they’ll look you up to learn more. So make it a great first impression with an impactful painting business website that presents your business as a local authority in the painting industry.
Mobile-First Design Standards Have Taken Off. Prepare Your Website for Lift-Off.
In March 2018, Google announced the “mobile-first” index. Google evaluates the mobile version of a page, not the desktop version, for ranking positions. It’s therefore imperative that painting contractors’ websites are fully mobile responsive.
Make your website easy for mobile visitors by having a fixed position (sticky) menu, prominent call to action buttons, and fast mobile loading times to convert more leads into customers.
6 Reasons Your Painting Company Needs a Website
It’s 2020 — do you have a website for your painting company?
If not, what’s stopping you? We’ve heard all the reasons why some painting contractors don’t have websites: “My target customer doesn’t use the Internet.” or “I don’t have time to take care of a website.” But in today’s day and age, these excuses simply don’t work anymore.
Your target customers are going to Google and searching for painting companies in their area. Without a website, you’re cutting yourself off and making it impossible for these customers to find you! And if your company isn’t showing up, what companies are?
If you still need some convincing, we’ve put together six reasons why you as a painting contractor need a website:
1) Consumers Are More Trusting of Painters with Websites
As a business owner, your primary goal is to bring in sales. Not having a website means you’re limiting the number of customers that will be able to find your business! In fact, 30% of consumers won’t work with a business that doesn’t have a website. Do you really want to miss out on 30% of the audience you could be reaching? Probably not!
A good way to think about this is to picture a physical storefront. If you had to choose to walk into one of two stores, would you choose the one with the inviting presence and window displays that feature their products and sales, or would you choose the dark and dingy store next door (that happens to be locked)? The answer is pretty obvious. Just like you would make your physical storefront inviting, your website needs to be too. Consumers expect reputable painting contractors to have a professional online presence, and that starts with having a website. Think about it this way. If they aren’t finding your website, they’re going to find someone else’s.
2) A Website Acts as Your Company’s 24-Hour Sales Rep
Your painting company can’t be open 24 hours a day, 365 days a year. When your prospective customers can’t sleep and go looking for a painting company at two in the morning, you need to have a way for them to get to know your business without getting you on the phone. Your website should act as a 24-hour sales representative for your company — always ready to answer questions customers have, provide information about your services, and make it easy for them to get in touch or schedule an appointment. A website makes your painting company accessible, which as a result will help you bring in more leads.
With our unique experience as website designers in the residential and commercial painting industry, we can create a modern, highly converting website to increase your sales instantly.
3) Consumers Are Looking for Your Painting Company Online
There are 5.6 billion Google searches a day. It’s one of the first places people go to search for a painting contractors. Someone might be searching for a painting company in your area right now — what are they going to find? 97% of consumers learn more about a local business online than anywhere else. Word of mouth can only get you so far. If someone mentions the great paint job you did to a friend, that friend is then going to try to find your information. While some customers might still have an ancient physical copy of the yellow pages, that’s highly unlikely. The natural instinct nowadays is to hop on the Internet and search for a local painting company. As a local business, you need to have a website to maximize your online real estate on the search engine results pages. If people are searching for you, you need to give them what they want!
4) Your Website Opens Up Communication with the Consumer
A report by the Local Search Association found that 63% of consumers use a local company’s website to find and engage with them. Building a professional website will provide your target audience with what they need, and optimizing your website to appear on the search results pages of Google will get your business directly in front of your target customer. Don’t give the prospective customer a reason to choose other painting contractors simply because you don’t have a website.
5) Consumers Want to Build a Connection with You
When making a big purchase or choosing a company to complete a large home improvement project, the consumer wants to purchase someone they feel a connection with. Your homepage is the ideal platform to connect with your customers on a deeper level and share with them what makes your business so special.
With a website, you can have a solid content marketing strategy in place that allows you to build out content around the history of the company, profiles on each of your team members, detailed information about each service offering (and pricing, if applicable). You can also strengthen your brand identity by creating blogs answering frequently asked questions, highlighting some of the best customer testimonials you’ve received, and showcasing professional photos of your previous paint jobs.
A website allows you to paint a picture for your prospective customer, whether it’s a homeowner, property manager, or realtor looking for painters, and help them get a better understanding of the type of company they’d be working with.
6) Getting Your Website in the Local Pack Is Game Changer
Have you ever noticed the box at the top of a Google search that highlights different local businesses on a map? This is called the local pack. As a local painting company, your goal should be to secure a spot in the local pack because it receives 44% of the total clicks on the SERP.
While Google does factor in elements like your proximity to the searcher, the company’s physical address, and the primary category, it also takes other elements into consideration like your company website. If you have a well-designed website with strong SEO features, namely backlinks, high domain authority, and a good click-through rate, you up your chances of securing a spot in the local pack.
Working with George at scalebloom was refreshing. They’re responsive, fairly priced, trustworthy, and deliver a great finished product. Very happy with the website and the service I received.
This is the 3rd website George and Scalebloom have done for me and as always it is exactly what I wanted. they do a great, quick and affordable websites. I will recommend to my professional network
Scalebloom did a small website project for me and was on time and on budget! They were great to work with a very responsive! I would recommend them to anyone!
George and his team did an amazing job building my website for my painting contractor coaching business. From the beginning George helped me brainstorm a design and lay out for the website. During the process they were very understanding to my changes and the minor details that were important to my new website. They even gave me ideas that I didn’t consider for some of the layout! The communication between myself and the team was amazing. We communicated several times a week on various changes and updates. The over all process was great, quick and efficient. I highly recommend George and the entire Scalebloom team! I will be referring all my clients to them!
George is very professional and smart, has a vast knowledge of website development and does a great job, and fast!
I don’t have enough words to say how good Scalebloom was throughout my project; from pricing to understanding what I was looking for on my website.
George did a great job building my website for my painting company. I am extremely satisfied with what he did. Its extremely easy to navigate and he was very responsive.
We hired Scalebloom to design our website for R&P Company in Charlotte NC. It was an excellent experience and I highly recommend this company.
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