contractor web design
Scale up your contracting business with a beautiful, fast, and results-driven website.
The right place for contractor website design services
We make websites for contractors that work right on all major browsers and screen sizes. Make a big impact and add credibility to your business with a powerful new website. After working with hundreds of contractors, we’ve learned a thing or two about the specific features and elements most important in building a high converting contractor website.
Our foundational web design principles for optimum conversion
These principles guide our decision-making throughout every web design project to ensure top website performance and user experience.
Form follows function
We aim to achieve every client’s specific business objectives. Every part of the design should balance functionality and aesthetics to help the website visitor perform the desired action and meet these objectives.
The way your message is presented will shape your website visitor’s experience on your website. Starting with content enables the designer to optimally present key information and encourage specific user actions.
Mobile-first has taken off
Get your website on board
Mobile-first websites for contractors need to be optimized with sticky (fixed position) menus and clear Call-to-Action buttons. Your website also needs to load fast on mobile devices and be easy to navigate. Reap the SEO benefits of a great-looking and properly optimized mobile-first website to start converting more mobile visitors with our web design services.
Customers are more trusting of contractors with websites
Not having an SEO-optimized business website means you’re limiting the total amount of customers that would be able to locate your home improvement business. In fact, 30% of people choose not to work with a company that does not have a website. Do you really want to lose this 30% of the clients you should be converting? Probably not. We help you reach your entire audience.
A good way to think about this is to picture in your mind a physical store location. If you had to select one of two storefronts, would you rather choose the type of store that has the inviting presence as well as window displays that feature their items for sale, or would you choose the dark and uninviting type of store right next door (that also happens to have its front door locked)? The solution is pretty apparent. Just like you would make your physical store inviting, websites needs to be as well. Clients want reputable contractors to have a professional online presence, and that begins with owning a website. One final thought. If customers aren’t finding your website, they certainly will land on someone else’s.
It starts with the planning stage
We deep dive into your company, target audience, & key business objectives. Collaboratively working with your stakeholders, we align the goals & vision for your brand.
Beyond mere demographics, we explore your ideal customer’s motivations, challenges, and objections in order to craft website user stories that lead to engagement & conversion.
People remember, care for, and buy from brands they can relate to. We help define your brand attributes (think “personality traits”) and the design language that reinforces them.
We map your website’s feature set, display order, and navigation based on your ideal customer’s motivations and objections to lay out the fastest pathway to conversion.
Then, the content & design stage
The key to content & design is to write the content first, and then craft a design that is tailored fit to deliver that content thoughtfully, coherently, and elegantly.
We review your current material, plan a content migration strategy, and write new copy that aligns with your brand and speaks directly to your user persona(s) to increase engagement.
We design custom iconography, illustrations, and/or video in line with your brand’s design language to support the sales copy and help users understand your value propositions.
We design a mockup integrating brand identity, research-based UX, elevated aesthetics, and optimal content presentation, which can only be achieved by designing after copywriting.
Development & launch
With the visual design mockups approved, the developer will bring the designer’s vision to life using current best practices, clean code, and scalable frameworks.
53% of mobile site visitors will leave a page that takes over three seconds to load. We boost your sales with faster-loading pages and passing Core Web Vitals (CWV) scores.
15% of the population has some sort of disability. We design and develop your website to be easy to use for most people so that you don’t lose potential customers.
Every website is a constant target for hackers. Our multi-layered website security approach helps mitigate risks to avoid data loss and drops in your search engine rankings.
A website acts as a 24-hour sales rep for a contractor or construction company
Most contractors can’t operate all day, every day. In the event your prospective shoppers can’t fall asleep and go looking for a contractor at two in the morning, you need to provide a method for them to contact your company without reaching you by phone. Your site may act as a 24-hour employee for your company — always on the ready to answer questions shoppers have, display descriptions about your services, and make it simple for them to reach out or book a call. A web page makes your contractor business simple to reach, which as a result will help you convert better sales leads.
Consumers are looking for your company on the internet
Google gets around 5.6 billion searches per day. It is one of the very first websites people go to search for a nearby business or contractors. In fact, someone may be searching for some type of home service or contracting company within range at this very moment — what are they going to see? Nearly all shoppers seek more information about a nearby contractor on the internet compared to any other place.
Word of mouth can only get you so far. If a client mentions the great job your company completed to their colleague, that colleague is subsequently going to try type your company’s name online to find more information. Although a few customers may still have an obsolete physical book of the yellow pages, that is highly unlikely. The first choice nowadays is to go on the Internet and search for a nearby contractor. As a small business, you want to own an SEO optimized site to optimize your online presence and marketing footprint on the search engine results list. If people are searching for your remodeling business, you need to provide whatever it is that they want so invest in a high quality contractor web design.
What our clients say
about working with us
Your company’s website helps with advertising and marketing your services
A report from the Local Search Association showed that 63% of shoppers utilize a local company’s web page to find and engage with them. Building a professional website with strong SEO (Search Engine Optimization) fundamentals will give your target customers the information they want. Improving your website to show up on the top of search results lists on search engine websites like Google will immediately put your company right in front of your prospective client. Avoid giving the future customer an opportunity to use a different contractor only because you don’t have a professional website for marketing your remodeling business.
Clients want to start a connection with your brand
When making a large purchase or deciding on a contractor to undergo a large home improvement job, the consumer will want to employ someone they feel a connection with. Your website is the ideal advertising method to build a relationship with prospective clients more in-depth and communicate with them what makes your remodeling business so special.
With a website, you can have the foundation for putting a brilliant digital marketing strategy in place that allows your company to advertise content regarding the company history, employee profiles, and in-depth descriptions of your service offering (and price quotes, if relevant). You can also publish blogs or articles that answer common questions or topics, start a content marketing campaign, show the glowing homeowner testimonials you’ve seen, and have a gallery of professional photos of your successful jobs and services. A professional web design allows you to paint a picture for your prospective customer and give them a deep understanding of the caliber of contractors they’d be trusting.
Awards & recognition
Top 5 web design companies in North Carolina
2022 Local Excellence Award Winner, Web Design
2022 Best Web Developers in Charlotte
2021 Certificate of Excellence, Web Design
We offer contractor website design in all contractor service industries
The first step in marketing your contracting business is a custom website design. When homeowners find contractors on social media, yard signs, van signs, etc. they’ll look them up to learn more. So make it a great first impression with an impactful website that presents your remodeling business as an authority in your industry.
Get an edge in the competitive construction industry with an authoritative contractor website design to wow your customers & benefit from SEO.
Remodeling & Home Improvement
Boost your marketing by creating trust and credibility with homeowners and property managers visiting your remodeling website.
Roofing & Much More
We build websites & marketing strategies for any type of contractor, from residential roofing to commercial construction, we help local & national companies.