Scale up

Professional web design for
HVAC contractors

Set apart your HVAC business with a stunning and optimized website that converts visitors into customers.

about hero 221113 3

The leading provider of HVAC contractor website design

Scalebloom implements the right features when building an HVAC contractor website that will attract and convert customers. We position your business as the local authority for professional HVAC services. A customized site is the first step in spreading the word about your HVAC business. The moment potential customers discover your business via social networking sites, lawn signs, automobile signs, etc. they’ll look you up to learn more. We help you make a great first impression.

websites

Mobile-first design standards have taken off.

Prepare your website for lift-off

In March 2018, Google announced the “mobile-first” index. Google evaluates the mobile version of a page, not the desktop version, for ranking positions. It’s therefore imperative that HVAC contractors’ websites are fully mobile responsive. Make your website easy for mobile visitors by having a fixed position (sticky) menu, prominent call to action buttons, and fast mobile loading times to convert more leads into customers.

scalebloom rep talking on the phone with a customer
a website design

Consumers trust HVAC businesses that have websites

As a business owner, your main mission is to make a profit. Not having a website results in limiting the total amount of potential customers that might be able to contact your business! In fact, 30% of people will not hire a business that doesn’t own a website.

Do you really want to push away all of the customers you could be reaching? Most definitely not! To put this in perspective, consider a tangible store location. If you had to select one of two stores, would you either choose the store that has the inviting presence as well as front windows that showcase their items for sale or would you choose the dark and uninviting store right next door (that happens to be locked)? The answer is very obvious. Just like you would want to make your company’s tangible store inviting, your company’s website should be too.

Customers want well-known companies to have an impressive internet presence, and this presence starts with having a website. Consider this. If shoppers aren’t finding your company’s website, they’re going to locate a competitor’s website.

Process

It starts with the planning stage

We deep dive into your company, target audience, & key business objectives. Collaboratively working with your stakeholders, we align the goals & vision for your brand.

01

User persona(s)

Beyond mere demographics, we explore your ideal customer’s motivations, challenges, and objections in order to craft website user stories that lead to engagement & conversion.

02

Brand stylescapes

People remember, care for, and buy from brands they can relate to. We help define your brand attributes (think “personality traits”) and the design language that reinforces them.

03

Website wireframe

We map your website’s feature set, display order, and navigation based on your ideal customer’s motivations and objections to lay out the fastest pathway to conversion.

Then, the content & design stage

The key to content & design is to write the content first, and then craft a design that is tailored fit to deliver that content thoughtfully, coherently, and elegantly.

04

Copywriting

We review your current material, plan a content migration strategy, and write new copy that aligns with your brand and speaks directly to your user persona(s) to increase engagement.

05

Visual assets

We design custom iconography, illustrations, and/or video in line with your brand’s design language to support the sales copy and help users understand your value propositions.

06

UX design

We design a mockup integrating brand identity, research-based UX, elevated aesthetics, and optimal content presentation, which can only be achieved by designing after copywriting.

Development & launch

With the visual design mockups approved, the developer will bring the designer’s vision to life using current best practices, clean code, and scalable frameworks.

07

Performance

53% of mobile site visitors will leave a page that takes over three seconds to load. We boost your sales with faster-loading pages and passing Core Web Vitals (CWV) scores.

08

Accessibility

15% of the population has some sort of disability. We design and develop your website to be easy to use for most people so that you don’t lose potential customers.

09

Security

Every website is a constant target for hackers. Our multi-layered website security approach helps mitigate risks to avoid data loss and drops in your search engine rankings.

A website acts as your 24-hour sales rep

Your business can’t operate all day, every day. When your potential customers are in a different timezone and browse the web for an HVAC company in the middle of the night, you need to offer a way for them to reach out to your business without getting you by phone. Your site can serve as an automated employee for your company — always standing by to answer questions customers may have, provide descriptions about your products or services, and make it simple for them to contact or schedule a meeting. A site makes your business easily accessible, which as a result will help you convert more lucrative sales contracts.

a tablet
a website design

Consumers are searching for your business on the internet

Information is searched for on Google 5.6 billion times per day. It is one of the first websites shoppers land on find a nearby business. In fact someone could be searching for a HVAC business near you right now — so, what are these shoppers going to find? 97% of shoppers find more information about a nearby business on the internet relative to any other place.

Customers talking about your business will only get you so far. When a client talks about the wonderful job your company did to their friend, that friend is subsequently going to locate your information. Although some people could still have an ancient paper book of the yellow pages, that is extremely rare. The instinctual choice these days is to go online and search for a nearby HVAC service. As a small enterprise, you should own a webpage to maximize your online presence on the search engine results pages. If customers are searching for you, you need to give them whatever it is that they want!

What our clients say
about working with us

Read more reviews

Your site creates a channel of engagement

A report from the Local Search Association showed that 63% of shoppers utilize a local business website to contact them. Building a business website will give your desired clientele what they need, and furthermore optimizing your site to show up on the top of search results lists of search engine websites like Google will put your business directly in front of your target customer. Don’t give the possible client a reason to choose someone else only because your company doesn’t run a website.

a laptop
working at a desk

Consumers hope to create a relationship with your company

At the time of making an important purchase or deciding on a company to undergo an HVAC job, the consumer wants to hire someone they trust. Your website is the best method to build a relationship with your customers on a deeper level as well as communicate with them what makes your business so special. With a website, your company can have the foundation for putting a solid marketing strategy in motion that allows your business to advertise content around the company background, profiles on each of your team members, detailed descriptions about each service (as well as price quotes, if applicable).

On a website, you can also publish blogs that answer frequently asked questions, highlight some of the glowing shopper testimonials you have received, and showcase professional photos of your recent HVAC jobs. A web page allows your company to tell a story for your prospective client and give them a deep understanding of the type of company they’d be trusting.

Awards & recognition

Top 5 web design companies in North Carolina

2022 Local Excellence Award Winner, Web Design

2022 Best Web Developers in Charlotte

2021 Certificate of Excellence, Web Design

Placing your website within the local pack is essential

Have you ever noticed the image near the top of a Google search that points out different local businesses using the map? This is referred to as the local pack. If you run a local HVAC business, your objective should be to secure a spot within the local pack because local pack companies receive 44% of the total clicks on the SERP. It is important to note that Google does take into account your proximity to shopper, the company’s mail address, as well as the primary category, the search algorithm also factors in your business website. If your business has a well-designed website with helpful backlinks, high domain authority, and a good click-through rate, you increase your chances of getting a spot in the local pack.

A website design mockup

Web design
FAQ

Our normal web design pricing for HVAC companies is from $3,000 to $8,000 USD.

The variance is due to the scope of work needed to meet the client’s goals. We’ll provide a detailed proposal including the total fixed price as well as a breakdown of the estimated hours and our hourly rates for each role (writer, designer, developer, etc.).

Most projects take 2-4 months to complete.

You’ll work with me, George Leon, founder of Scalebloom.

I’ll manage your web design project and the team assigned to it, comprising 1 copywriter, 1 web designer, and 1 web developer.

Yes. Our hosting & maintenance plans will help you get the most out of your website.

We’ll also record and send videos showing you how to edit your website using WordPress. We also include a website owner’s manual.

Take your brand from
great to incredible

Let’s learn about your business and your unique goals.