Painting website design: Get a lead-generating site

1. Pristine Painters

What we like

• Clear, well-positioned call-to-actions: The orange Book an Appointment CTA stands out against a darkened hero image of a lovely interior. The header features another eye-catching orange Get an Estimate CTA with a clickable phone number above. 
• Before-and-after photos: We like the crisp, before-and-after images, as it gives customers a glimpse of what the company can do for them.
• 5-Star Ratings: Five-star local reviews cement a company’s reputation and credibility. 
• Live chat: Customers who don’t have time to skim through chunks of text want to contact your business conveniently. A live chat feature can quickly help people get answers and book appointments. 

We’d improve

• Needs a more engaging tagline: Instead of a generic, repetitive subheading focusing on the service area, a catchy phrase or standout selling proposition leads to better conversions. 

2. NewLife Painting

What we like

• Clean, modern design with a professional look and feel that appeal to target audiences. 
• Trust badges and awards improve sales and conversions: Below the hero section is a series of trust badges, awards, and credentials that make visitors more confident in choosing the painting company.   
• Stellar copy and well-organized sections: We like the creative and conversion-focused copy. Overall, the website has a well-thought-out structure, featuring distinct service sectors, characteristics that set the company apart, and a multi-step demonstration of how they do things. 

We’d improve

• Needs an eye-catching header CTA: We suggest putting a call-to-action beside the Contact Us link to help users know what to do next and keep them engaged with the brand.  

3. All Los Angeles Painting Company

What we like

• Visually pleasing color palette: Gradient light green and cream tones beautify the website’s design, making it aesthetic and easy on the eye. The homepage looks like a dreamy magazine cover, with a beautiful image of a house that blends well with the backdrop color. 
• Minimalist style with only the most vital navigation links: The website looks clean and easy to navigate. Only five navigation options are in the header for a fast and frictionless appointment process. 

We’d improve

• Needs more call-to-actions and highlights of benefits: Given the minimalist design, clear CTAs in the header and hero section will certainly stand out and improve conversions. Highlighting selling propositions and adding elements like five-star ratings will also help convert leads to sales. 

4. Texas Star Painting

What we like

• Clear CTAs plus a sticky header: It’s hard to miss the bold Schedule a Free Estimate call-to-action beside the logo and the enticing limited-time offer above the hero section. The left side of the header also features a phone number that’s repeated as a Call Now CTA in the hero section. 
• A floating contact button makes it easy to get in touch with the company while visitors explore the site. 
• Great reviews and solid numbers: The hero section boasts five-star Google and Facebook reviews, elevating the painting company’s credibility. Plus, you’ll find impressive numbers down the page, like 4,000+ customers in 60+ years.

We’d improve

• Hero image could be better: Drop the bland, overused photo of a home exterior. We recommend using a more relatable hero image to create a welcoming experience for homeowners.

5. Paint Denver

What we like

• Excellent brand consistency in website design, featuring white and green colors on the logo, hero image, navigational menu, and headings for a unified theme. 
• Clean header with attractive call-to-actions: The header finds beauty in simplicity. A well-positioned Get a Free Quote CTA and a clickable phone number above maximize engagement.  
• Real five-star reviews and neat service sections: Snippets of actual Yelp and Google reviews inspire trust. You’ll also find well-organized service sections that make exploring the site smooth and easy.

6. We’d improve

• Could use an attractive heading and tagline: The Get a Free Quote form on the right side of the hero section is an excellent CTA. However, adding a primary heading with a catchy subheading or distinct selling proposition, like the company’s free color consultation, can stir more interest. 

6. Arizona Painting Company

What we like

• A striking video header that adds a personal touch: Videos allow a brand to tell a story and capture interest. We like how the video header shows painting experts in action, demonstrating what you can expect from a professional painting company. 
• Strong CTAs: There’s a sizable Schedule Now header CTA plus phone numbers and a conspicuous seasonal offer in bold red font. These persuasive, easy-to-spot elements effectively encourage prospects to take the next step.
• A nifty flip effect and cool truck animation add visual interest: Hovering over the boxes in the middle of the page reveals catchy one-liners on what sets the company apart. 

We’d improve

• Could use a solid heading: For example, Arizona’s #1 Painting Company, Trusted by Homeowners More Than Anyone Else. 

7. Prime Painting

What we like

• Powerful call-to-actions: The Schedule a Quote CTAs, clickable phone number at the top, and simple single-line contact form are great for boosting conversions. 
• Unique selling proposition: See the nine-year labor and material warranty highlighted in the heading? It’s an excellent selling proposition that solidifies the company’s claim of being the #1 painting choice in its service area. 
• Video review, social proof, and helpful FAQs: A short, 1-minute interview with a happy client and Google reviews show the wonderful experience people can have with the painting company. There’s also a brief FAQ section down the page that informs potential clients about painting costs to ease decision-making. 

We’d improve

• Overall copy needs improvement: Highlighting the benefits and characteristics that make the company stand out can make the copy more persuasive.   

8. Painters Inc

What we like

• Well-thought-out design with a professional look and feel: Painters Inc’s website appeals to the commercial market with its well-organized sections, professional-grade photos, and clean blue-and-green palette against a plain white backdrop. 
• Clear call-to-actions: Bright green Schedule a Free Estimate CTAs in the header and hero section immediately catch the eye. We like the addition of a link to five-star reviews in the hero section to increase trustworthiness. 
• Persuasive selling propositions, a gallery of successful projects, safety seals, accreditations, and major brand clients all emphasize what makes the company the best in the field. 
• Live chat with an actual customer service representative that responds to inquiries. 

We’d improve

• There’s a lot going on in the header section, which may overwhelm prospects or take away interest from the website. To strike a balance, it helps to focus on the most essential navigational menu items and remove distracting options like social links.

9. Paint Philly

What we like

• Video hero backdrop: The thematic video shows how the company’s experienced painters handle painting jobs. It also displays lovely blue-and-white home exteriors for brand consistency. 
• Video testimonials: In addition to five-star ratings, video testimonials from satisfied clients elevate the company’s reputation. 
• Strong CTAs: The header highlights a bright yellow Schedule an Estimate call-to-action, which reappears in the hero section. Solid CTAs effectively guide customers in the right direction. 

We’d improve

• Speed up the decision-making process by simplifying the header, ideally adding no more than seven navigation menu items.