Painting Website Design: Get a Lead Generating Website
Painting Contractor Website Design
The Leading Provider of Websites for Painters
We’ve learned a thing or two from providing website design services for hundreds of the top painting companies in the US. We implement the right features to build a high-converting painting contractor website. A custom-built website is the first step in marketing your painting business.
When homeowners find you on social media, yard signs, van signs, etc. they’ll look you up to learn more. So make it a great first impression with an impactful painting business website that presents your business as a local authority in the painting industry.
Our Three Foundational Web Design Principles Result in Optimum Conversion
These principles guide our decision-making throughout every web design project to ensure top website performance and user experience.
Form Follows Function
We aim to achieve every client’s specific business objectives.
Every part of the design should balance functionality and aesthetics to help the website visitor perform the desired action and meet these objectives.
The way your message is presented will shape your website visitor’s experience on your website.
Starting with content enables the Designer to optimally present key information and encourage specific user actions.
Facilitate Decision Making
The more choices you present your users with, the longer it will take them to reach a decision.
To prevent this, we simplify navigation menus, call-to-actions, offers, and other items to improve user experience.
Mobile-First Design Standards Have Taken Off. Prepare Your Website for Lift-Off.
In March 2018, Google announced the “mobile-first” index. Google evaluates the mobile version of a page, not the desktop version, for ranking positions. It’s therefore imperative that painting contractors’ websites are fully mobile responsive.
Make your website easy for mobile visitors by having a fixed position (sticky) menu, prominent call to action buttons, and fast mobile loading times to convert more leads into customers.
How We Work
Our Process for Guaranteed Success
Our robust design & development process is designed to create an experience that communicates directly with your target audiences and gets them engaged with your website.
Onboarding & Kickoff
Further clarification of the project via a conference call with key stakeholders.
We’ll run you through our process, the tools we use, and develop a project timeline.
We’ll conduct a deep dive into your company, industry, target audience, and key business objectives.
We work in a collaborative approach with your key stakeholders, creating alignment with respect to the goals and vision for your brand.
Our copywriters create engaging content that reinforces your brand’s story, values, and mission.
By creating content first, the design will be tailored fit to deliver that content thoughtfully, coherently, and elegantly.
With the content ready, the Designer takes their cue. Using Figma, we’ll prepare design mockups and gather your feedback along the way.
Additionally, our Developer works with the Designer to discover the best solutions.
With the design mockups approved, the Developer will bring the Designer’s vision to life using current best practices, clean code, and scalable frameworks.
It’s this design & development teamwork that allows us to craft your dream website.
Testing & Quality Assurance
We test critical functionalities and ensure compatibility across the most commonly used devices and browsers.
Our QA tests include validation testing, browser and device testing, and input testing.
We help you transfer the completed website from our development environment to the hosting platform of your choice.
We can even help you with your domain, CDN, SMTP, SSL, and website security software.
Once your website is live, we’re there to help in every way, shape, and form.
Performing routine maintenance, content updates, bug fixes, and other troubleshooting. We’re your team, and we’ll stick with you over the course of the new website’s lifecycle
6 Reasons Your Painting Company Needs a Website
Do you have a website for your painting company?
If not, what’s stopping you? We’ve heard all the reasons why some painting contractors don’t have websites: “My target customer doesn’t use the Internet.” or “I don’t have time to take care of a website.” But in today’s day and age, these excuses simply don’t work anymore.
Your target customers go to Google and search for painting companies in their area. Without a website, you’re cutting yourself off and making it impossible for these customers to find you! And if your company isn’t showing up, what companies are?
If you still need inspiration, we’ve put together six reasons why you as a painting contractor need a website:
1) Consumers Are More Trusting of Painters with Websites
As a business owner, your primary goal is to bring in sales. Not having a website means you’re limiting the number of customers that will be able to find your business! In fact, 30% of consumers won’t work with a business that doesn’t have a website. Do you really want to miss out on 30% of the audience you could be reaching? Probably not!
A good way to think about this is to picture a physical storefront. If you had to choose to walk into one of two stores, would you choose the one with the inviting presence and window displays that feature their products and sales, or would you choose the dark and dingy store next door (that happens to be locked)? The answer is pretty obvious. Just like you would make your physical storefront inviting, your website needs to be too. Consumers expect reputable painting contractors to have a professional online presence, and that starts with having a website. Think about it this way. If they aren’t finding your website, they’re going to find someone else’s.
2) A Website Acts as Your Company’s 24-Hour Sales Rep
Your painting company can’t be open 24 hours a day, 365 days a year. When your prospective customers can’t sleep and go looking for a painting company at two in the morning, you need to have a way for them to get to know your business without getting you on the phone. Your website should act as a 24-hour sales representative for your company — always ready to answer questions customers have, provide information about your services, and make it easy for them to get in touch or schedule an appointment. A website makes your painting company accessible, which as a result will help you bring in more leads.
With our unique experience as website designers in the residential and commercial painting industry, we can create a modern, highly converting website to increase your sales instantly.
3) Consumers Are Looking for Your Painting Company Online
There are 5.6 billion Google searches a day. It’s one of the first places people go to search for a painting contractors. Someone might be searching for a painting company in your area right now — what are they going to find? 97% of consumers learn more about a local business online than anywhere else. Word of mouth can only get you so far. If someone mentions the great paint job you did to a friend, that friend is then going to try to find your information. While some customers might still have an ancient physical copy of the yellow pages, that’s highly unlikely. The natural instinct nowadays is to hop on the Internet and search for a local painting company. As a local business, you need to have a website to maximize your online real estate on the search engine results pages. If people are searching for you, you need to give them what they want!
4) Your Website Opens Up Communication with the Consumer
A report by the Local Search Association found that 63% of consumers use a local company’s website to find and engage with them. Building a professional website will provide your target audience with what they need, and optimizing your website to appear on the search results pages of Google will get your business directly in front of your target customer. Don’t give the prospective customer a reason to choose other painting contractors simply because you don’t have a website.
5) Consumers Want to Build a Connection with You
When making a big purchase or choosing a company to complete a large home improvement project, the consumer wants to purchase someone they feel a connection with. Your homepage is the ideal platform to connect with your customers on a deeper level and share with them what makes your business so special.
With a website, you can have a solid content marketing strategy in place that allows you to build out content around the history of the company, profiles on each of your team members, detailed information about each service offering (and pricing, if applicable). You can also strengthen your brand identity by creating blogs answering frequently asked questions, highlighting some of the best customer testimonials you’ve received, and showcasing professional photos of your previous paint jobs.
A website allows you to paint a picture for your prospective customer, whether it’s a homeowner, property manager, or realtor looking for painters, and help them get a better understanding of the type of company they’d be working with.
6) Getting Your Website in the Local Pack Is Game Changer
Have you ever noticed the box at the top of a Google search that highlights different local businesses on a map? This is called the local pack. As a local painting company, your goal should be to secure a spot in the local pack because it receives 44% of the total clicks on the SERP.
While Google does factor in elements like your proximity to the searcher, the company’s physical address, and the primary category, it also takes other elements into consideration like your company website. If you have a well-designed website with strong SEO features, namely backlinks, high domain authority, and a good click-through rate, you up your chances of securing a spot in the local pack.
Scalebloom Web Development F.A.Q.
What do Painting Contractor Websites Cost?
Simple websites with less than 10 pages usually cost between $2000 to $3000. Medium-sized websites with 10-30 pages usually cost between $3000-$8000. You can always contact us for a free consultation.
Do You Help With The Website After It’s Done?
Yes, our website management plans help you get the most out of your website. Whether it’s hosting, content updates, content additions, content marketing, SEO, digital marketing services, or more, our team has you covered.
Or if you want to maintain it yourself, we’ll help by giving you a ‘Website Owner’s Manual’ that teaches you how to do it yourself.
How Long is the Process of Web Development?
Small web design projects of under 5 pages are typically completed in 3-5 weeks. Most medium-sized websites are completed in 5-12 weeks. And enterprise-level websites can take 12-24 weeks.
We also offer designs based on templates for faster turnaround.
Take Your Brand from Great to Incredible
Let’s Do This
Let’s learn about your business and your unique goals.