Stylescapes
A stylescape bridges planning & implementation in branding & web design. They help visualize brand attributes & messaging across platforms.
Below are stylescapes we created for clients, aligning their brand identity with their goals.
In each set, the top stylescape was the winning option chosen by the project stakeholders.
Elevator Contractor
The winning stylescape uses a crisp, modern design embodying this elevator contractor's brand.
- Each stylescape features the ideal client: a busy property manager overseeing multiple buildings
- Square shapes and a blue palette embody the brand attributes of 'Professionalism' & 'Reliability' — blue being trustworthy and business-focused
- The second stylescape represents technical expertise and modern solutions
- The third option used yellow to convey a focus on safety
Airport Ground Handling
The ideal client is an airline procurement specialist seeking outstanding service and professionalism.
- The company's key traits: customer-focused, employee empowerment, teamwork, sustainability, and responsiveness
- The winning stylescape uses a green-and-white scheme to evoke calmness, trustworthiness, and dependability
- Photos of smiling technicians and crews in action convey friendliness and employee empowerment — and harmonize with the green palette
House Cleaning
A fresh, airy, and inviting look defines this stylescape for St. Pete's Maids, a home cleaning service.
- The bottom stylescape was their original brand
- The two top options give a more modern, bold look
- The winning stylescape combined vibrant colors to highlight the brand's uplifting spirit
- Blue reflects professionalism and trust; red is bold and conveys the brand's passion for cleaning
- High-quality imagery boosts credibility and creates a welcoming vibe
Cleaning Services Company
We created these stylescapes to help a cleaning services company attract clients seeking reliable and professional cleaning solutions.
- The winning stylescape uses a vibrant palette and friendly imagery to emphasize responsibility and high standards of cleanliness
- The second option combines bold colors and professional imagery to convey reliability and thoroughness
- The third option highlights the transformation and freshness of the service, appealing to clients who prioritize a pristine space
Disability Advocates
This winning stylescape (top) for Disability Approval Now brings focus to the brand's dependability.
- Visually appealing colors and cheerful photos of seniors evoke security and trustworthiness
- Fun, easily recognizable icons add a touch of creativity
- The second option gave a more conservative look evoking security and integrity
- The third option was a wildcard with a more playful vibe
Real Estate Company
We created these stylescapes to help a realtor better attract clients looking for modern and high-end real estate solutions.
- The winning stylescape uses a bold, modern palette with rounded corners adding softness
- The contemporary, professional feel targets clients seeking modern, high-end real estate
- The second option's geometric shapes and grid layout convey order and reliability
- The third option's muted, elegant palette creates a warm, inviting atmosphere
Family Care Center
We created these stylescapes for a family care center to appeal to families seeking compassionate care.
- The winning stylescape uses a calm palette and rounded elements to evoke trust and peace
- The second option blends warm and cool tones with geometric shapes, conveying professionalism and reliability
- The third option features a vibrant color scheme and dynamic layouts to create a positive, engaging ambiance
Power Construction Company
These stylescapes target clients seeking reliable, advanced power infrastructure solutions.
- The winning stylescape's bold palette, strong contrasts, and industrial imagery evoke power, precision, and expertise
- The second option's monochromatic scheme with geometric elements and clear layouts conveys technical expertise
- The third option's dynamic design with vibrant and neutral colors highlights specialized equipment and resources
What Is a Stylescape?
A stylescape is a curated collection of seamlessly harmonized design elements. It combines creativity and strategy, creating a visual roadmap for a cohesive brand.
While there’s no one-size-fits-all approach, our stylescapes generally include:
- Brand Attributes: Each stylescape should be inspired by 2-3 brand attributes. Including these attributes within the stylescape can be helpful.
- Colors: Use an appropriate color palette for the brand attributes. Each stylescape should have a different color palette.
- Images: Use images that match the color palette and brand attributes. Each stylescape should have different images.
- Logo or logo concepts if available.
- Typography: Choose appropriate fonts for the brand attributes. Each stylescape should use a different font. Including font names in the stylescape can be helpful.
- Textures and patterns if appropriate for the brand.
- Illustration styles if appropriate for the brand.
- Layout: Maintain a balanced layout of elements throughout the stylescape.
Designing a stylescape comes after establishing a brand strategy. During the collaborative process, you express your goals, ideas, and visions to your designer to define a clear visual representation of your brand.
Stylescape Moodboard Template
Stylescape sizes can vary, although we generally use an aspect ratio of 104:21 or a size of 388 pixels (height) x 1920 pixels (width).
Stylescape Vs. Mood Board
A mood board is a basic visual collage for inspiration, while a stylescape strategically combines images, illustrations, patterns, and colors to match your brand identity.
Key Takeaway: Stylescapes streamline the design process, helping everyone involved to brainstorm and understand necessary elements. Clients can see brand assets and make informed decisions before marketing.
Take your brand from great to incredible.
I'd love to learn about your goals.
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