Stylescapes

A stylescape bridges planning & implementation in branding & web design. They help visualize brand attributes & messaging across platforms.

1. Elevator contractor

In the winning stylescape (top), a crisp, modern design embodies the brand personality of Cap Elevator & Escalator Solutions.

  • Each stylescape features a representation of the ideal client, a busy property manager overseeing multiple buildings.
  • The brand attributes for the winning stylescape are ‘Professionalism’ & ‘Reliability’, embodied by square shapes and a blue color palette.
  • Blue is an influential color brands use for a trustworthy, likable, and business-focused vibe.
  • The second stylescape represents technical expertise and modern solutions.
  • The third option used yellow, which helps a contractor convey a focus on safety.

2. Airport ground handling

This airport ground handling company’s ideal client is an airlines procurement specialist looking for outstanding service and professionalism.

The company wishes to convey the following traits: Customer-focused, employee empowerment, teamwork, sustainability, and responsiveness.

  • The winning stylescape (top) uses a green-and-white color scheme to evoke calmness, trustworthiness, and dependability.
  • Photos of a smiling technician and crews in action foster feelings of friendliness, a customer-centric approach, and employee empowerment.
  • The green colors in the photos also harmonize with the design’s color palette.

3. House cleaning

A fresh, airy, and inviting look defines this stylescape for St. Pete’s Maids, a home cleaning service.

  • The bottom stylescape was their original brand. We created the two 2 top options to give them a more modern and bold look.
  • The winning stylescape (top) combined vibrant colors and elements to highlight the brand’s uplifting spirit.
  • The blue option reflects professionalism and trust, whereas red is an impactful and eye-catching color that conveys the brand’s passion for cleaning.
  • High-quality imagery boosts credibility and creates a welcoming vibe.

4. House cleaning (2)

We created these stylescapes to help a cleaning services company attract clients seeking reliable and professional cleaning solutions.

  • The winning stylescape (top option) uses a vibrant color palette and friendly imagery to emphasize responsibility and high standards of cleanliness, appealing to clients seeking trustworthy and efficient services.
  • The second option combines bold colors and professional imagery to convey reliability and thoroughness, attracting clients looking for dependable cleaning solutions.
  • The third option‘s layout and visuals highlight the transformation and freshness brought by the services, appealing to clients who prioritize a pristine and welcoming home or office space.

5. Disability advocates

This winning stylescape (top) for Disability Approval Now brings focus to the brand’s dependability.

  • We used visually appealing colors that are easy on the eye and cheerful photos of seniors to evoke a sense of security and trustworthiness.
  • Fun, easily recognizable icons add a touch of creativity.
  • The second option gave a more conservative look evoking security and integrity.
  • The third option was a bit of a wildcard with a more playful vibe.

6. Real estate company

We created these stylescapes to help a realtor better attract clients looking for modern and high-end real estate solutions.

  • The Winning stylescape (top option): uses a color palette evoking a bold and modern feel. The rounded corners add a touch of softness to the otherwise sharp and modern aesthetic. The contemporary and professional feel is aimed at attracting clients looking for modern and high-end real estate solutions.
  • The second option creates a professional and trustworthy look. Geometric shapes and a grid-like layout provide a sense of order and reliability, suitable for clients seeking well-structured and dependable real estate services.
  • The third option features a more muted and elegant color palette for a warm and inviting atmosphere.

7. Family care center

We created these stylescapes for a family care center to appeal to families seeking compassionate care.

  • The winning stylescape (top option) uses a calm color palette and rounded elements to evoke trust and peace, creating a welcoming, supportive environment.
  • The second option blends warm and cool tones with geometric shapes and organized layouts, conveying professionalism and reliability for a structured care experience.
  • The third option features a vibrant color scheme and dynamic layouts to create a positive, engaging ambiance, appealing to families seeking an uplifting care environment.

8. Power construction company

We created these stylescapes to help a power construction company appeal to clients seeking reliable and advanced power infrastructure solutions.

  • The winning stylescape (top option) uses a bold color palette with strong contrasts to evoke a sense of power and precision. Industrial imagery and modern typography emphasize the company’s expertise and advanced equipment, appealing to clients looking for cutting-edge and dependable power construction services.
  • The second option uses a sophisticated monochromatic scheme with accents, geometric elements, and clear layouts to convey technical expertise.
  • The third option features a dynamic design with vibrant and neutral colors, highlighting specialized equipment and extensive resources for comprehensive power construction solutions.

What Is a Stylescape?

A stylescape is a curated collection of seamlessly harmonized design elements. It combines creativity and strategy, creating a visual roadmap for a cohesive brand.

While there’s no one-size-fits-all approach, our stylescapes generally include:

  • Brand Attributes: Each stylescape should be inspired by 2-3 brand attributes. Including these attributes within the stylescape can be helpful.
  • Colors: Use an appropriate color palette for the brand attributes. Each stylescape should have a different color palette.
  • Images: Use images that match the color palette and brand attributes. Each stylescape should have different images.
  • Logo or logo concepts if available.
  • Typography: Choose appropriate fonts for the brand attributes. Each stylescape should use a different font. Including font names in the stylescape can be helpful.
  • Textures and patterns if appropriate for the brand.
  • Illustration styles if appropriate for the brand.
  • Layout: Maintain a balanced layout of elements throughout the stylescape.

Designing a stylescape comes after establishing a brand strategy. During the collaborative process, you express your goals, ideas, and visions to your designer to define a clear visual representation of your brand.

Stylescape Moodboard Template

Stylescape sizes can vary, although we generally use an aspect ratio of 104:21 or a size of 388 pixels (height) x 1920 pixels (width).

Stylescape Vs. Mood Board

A mood board is a basic visual collage for inspiration, while a stylescape strategically combines images, illustrations, patterns, and colors to match your brand identity.

Key Takeaway: Stylescapes streamline the design process, helping everyone involved to brainstorm and understand necessary elements. Clients can see brand assets and make informed decisions before marketing.

Take your brand from great to incredible

We’d love to learn about you and your goals. Fill out the form or email us at hi@scalebloom.com. Then, we can schedule a Zoom meeting.

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