Stylescapes

A stylescape bridges planning & implementation in branding & web design. They help visualize brand attributes & messaging across platforms.

1. Elevator contractor

In this stylescape, a crisp, modern design embodies the brand personality of Cap Elevator & Escalator Solutions.

  • We used clean fonts and HD photography to demonstrate the brand’s professionalism and reliability.
  • Blue is an influential color many brands use as it gives off a trustworthy, likable, and business-focused vibe. Yellow also makes sense for an elevator contractor company, as it’s typically associated with safety, caution, and friendliness.
  • The image of a smiling client conveys a friendly and approachable brand personality.
Stylescape elevator blue yellow 240607

2. Airport ground handling

This stylescape for NextGen GHS, a U.S. ground handling company for airline business partners, features a clean, minimalist design.

  • We used a green-and-white color scheme to evoke calmness, trustworthiness, and dependability.
  • Photos of a smiling technician and crews in action foster feelings of friendliness, a customer-centric approach, and employee empowerment.
  • The green colors in the photos also harmonize with the design’s color palette.
Stylescape green nextgen 240607

3. House cleaning

A fresh, airy, and inviting look defines this stylescape for St. Pete’s Maids, a home cleaning service.

  • We combined vibrant colors, creative icons, and illustrations to highlight the brand’s uplifting spirit.
  • The blue option reflects professionalism and trust, whereas red is an impactful and eye-catching color that conveys the brand’s passion for cleaning.
  • High-quality imagery boosts credibility and creates a welcoming vibe.
Stylescapes cleaning blue teal red 240607

4. Disability advocates

This stylescape for Disability Approval Now brings focus to the brand’s dependability.

  • We used visually appealing colors that are easy on the eye and cheerful photos of seniors to evoke a sense of security and trustworthiness.
  • Fun, easily recognizable icons add a touch of creativity.
Stylescapes disability health green 240607

What Is a Stylescape?

A stylescape is a curated collection of seamlessly harmonized design elements. It combines creativity and strategy, creating a visual roadmap for a cohesive brand.

While there’s no one-size-fits-all approach, our stylescapes generally include:

  • Brand Attributes: Each stylescape should be inspired by 2-3 brand attributes. Including these attributes within the stylescape can be helpful.
  • Colors: Use an appropriate color palette for the brand attributes. Each stylescape should have a different color palette.
  • Images: Use images that match the color palette and brand attributes. Each stylescape should have different images.
  • Logo or logo concepts if available.
  • Typography: Choose appropriate fonts for the brand attributes. Each stylescape should use a different font. Including font names in the stylescape can be helpful.
  • Textures and patterns if appropriate for the brand.
  • Illustration styles if appropriate for the brand.
  • Layout: Maintain a balanced layout of elements throughout the stylescape.

Designing a stylescape comes after establishing a brand strategy. During the collaborative process, you express your goals, ideas, and visions to your designer to define a clear visual representation of your brand.

Stylescape sizes can vary, although we generally use an aspect ratio of 104:21 or a minimum width of 1920 pixels.

Stylescape Vs. Mood Board

A mood board is a basic visual collage for inspiration, while a stylescape strategically combines images, illustrations, patterns, and colors to match your brand identity.

Key Takeaway: Stylescapes streamline the design process, helping everyone involved to brainstorm and understand necessary elements. Clients can see brand assets and make informed decisions before marketing.

Take your brand from great to incredible

We’d love to learn more about you and your goals. Fill out the form or email us at hi@scalebloom.com. Then, we can schedule a Zoom meeting.

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