Website Design

Our proven formula creates
wildly successful websites

This robust design & development strategy produces a website that communicates directly with your target audience and gets them engaged with your brand.

Process

It starts with the planning stage

We deep dive into your company, target audience, & key business objectives. Collaboratively working with your stakeholders, we align the goals & vision for your brand.

01

User persona(s)

Beyond mere demographics, we explore your ideal customer’s motivations, challenges, and objections in order to craft website user stories that lead to engagement & conversion.

02

Brand stylescapes

People remember, care for, and buy from brands they can relate to. We help define your brand attributes (think “personality traits”) and the design language that reinforces them.

03

Website wireframe

We map your website’s feature set, display order, and navigation based on your ideal customer’s motivations and objections to lay out the fastest pathway to conversion.

Then, the content & design stage

The key to content & design is to write the content first, and then craft a design that is tailored fit to deliver that content thoughtfully, coherently, and elegantly.

04

Copywriting

We review your current material, plan a content migration strategy, and write new copy that aligns with your brand and speaks directly to your user persona(s) to increase engagement.

05

Visual assets

We design custom iconography, illustrations, and/or video in line with your brand’s design language to support the sales copy and help users understand your value propositions.

06

UX design

We design a mockup integrating brand identity, research-based UX, elevated aesthetics, and optimal content presentation, which can only be achieved by designing after copywriting.

Development & launch

With the visual design mockups approved, the developer will bring the designer’s vision to life using current best practices, clean code, and scalable frameworks.

07

Performance

53% of mobile site visitors will leave a page that takes over three seconds to load. We boost your sales with faster-loading pages and passing Core Web Vitals (CWV) scores.

08

Accessibility

15% of the population has some sort of disability. We design and develop your website to be easy to use for most people so that you don’t lose potential customers.

09

Security

Every website is a constant target for hackers. Our multi-layered website security approach helps mitigate risks to avoid data loss and drops in your search engine rankings.

Why partner
with Scalebloom

Every project is led or overseen by our founder

We take on a limited amount of clients every quarter, allowing us to give each project the care & attention it deserves.

Work with real experts, never a sales rep

Our consultative approach results in long-lasting relationships. We take the time to understand & optimal solutions.

We provide a broad perspective

Our cross-disciplinary approach to every project blends the talents of our writers, designers, devs, & marketers.

Our web design
Principles

Form follows function

We aim to achieve every client’s specific business objectives. Every part of the design should balance functionality and aesthetics to help the website visitor perform the desired action and meet these objectives.

Content-first design

The way your message is presented will shape your visitor’s experience on your website. Starting with content enables the designer to optimally present key information and encourage specific user actions.

Facilitate decision making

The more choices you present your users with, the longer it will take them to reach a decision. To prevent this, we simplify navigation menus, offers, call-to-actions, and other elements to improve user experience.

FAQ

Pricing varies due to the scope of work required to meet the client’s objectives. We’ll provide you with a detailed proposal that includes the total fixed price as well as a breakdown of the estimated hours and our hourly rates for each role (writer, designer, developer, etc.)

Our typical pricing is from $8,000 to $20,000 USD.

Timelines vary greatly based on scope. Most projects take 3-5 months to complete.

You will be working directly with me, George Leon, owner of Scalebloom.

I will be your project manager and lead the team assigned to your project, comprising 1 copywriter, 1 web designer, and 1 web developer.

I am based in Charlotte, NC. I am also an SEO consultant, so I can help you with any SEO-related website challenges or goals. I limit the number of projects we take on each quarter so that I can give each project the attention & care it deserves.

We’re a globally distributed team with remote workers across the United States, Europe, & Asia.

Our office is in Charlotte, NC.

Yes. We’ll record and send you videos showing you how to edit your website and use WordPress. We also offer a monthly maintenance plan where we can take care of website edits for you.

We’ve helped some amazing brands,
from new startups to global franchises.

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logo hightouchhightech 949EB6
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Take your brand from
great to incredible

Let’s learn about your business and your unique goals.