Our secret formula for creating wildly successful websites
Strategy
User persona
01
We're not making a website for you. The website is for your ideal customer. We'll give them a frictionless conversion path that addresses their motivations, challenges, & objections.
Brand attributes
02
People remember, care for, and buy from brands they can relate to. We define your brand attributes (think "personality traits") and the design language that reinforces them.
SEO objectives
03
Your SEO goals and opportunities will influence how we organize your content to achieve maximum search engine visibility and avoid content cannibalization.
Wireframe
04
An intuitive layout will strategically map your site's structure and functionality for a seamless and engaging experience, guiding your users effortlessly toward conversion.
Copywriting
Content-first design
05
How a message is presented shapes a visitor's experience. Starting with content enables our designer to optimally present key information and encourage specific user actions.
Copy makes or breaks a site
06
We write copy that speaks directly to your ideal customer and makes them feel understood. No cringy AI filler, just down-to-earth and on-brand copy that's short and to the point.
Design
Stylescapes
07
How do we always nail the design? By starting with stylescapes. Stylescapes establish your brand's look & feel, combining images, colors, typography, and patterns.
Figma design
08
Memorable & loveable designs that creatively incorporate your brand's unique character while adhering to UX best practices and accessibility guidelines.
Development
Beautifully clean code
09
Performant and accessibility optimized for users. Semantically correct for Google. Maintainable, future-proof, and secure for developers and AI agents.
Passing Lighthouse scores
10
Ace your website's Google Lighthouse scores in all categories (Performance, Accessibility, Best practices, & SEO) on both desktop & mobile.
Summary
Average total investment:
- For just design & dev: $3,500 -
$7,000
- For the full process: $6,000 - $12,000
Average total duration: 6-12 weeks
FAQs
Transparency from day one
What's the cost to design & develop my website?
We offer two options: Custom and Express
Custom web design
Custom website pricing varies with scope based on project objectives. Here's a typical breakdown:
- Strategy (User persona, brand, SEO goals, wireframe): $1,500 – $3,000
- Copywriting: $1,000 – $2,000
- Stylescapes & design: $1,500 – $3,000
- Development: $2,000 – $4,000
Typical total project price: $6,000 – $12,000
Express web design
Affordable conversion-focused websites crafted with our proven premade layouts and customized for your brand.
Starts at $899 + $35/month.
Express website designHow long will it take?
Custom website projects typically run between 4 to 12 weeks.
Express website projects typically run between 1 to 4 weeks.
Who will I work with?
You will be working directly with me, George Leon, owner of Scalebloom.
I have 2 roles:
- Lead developer.
- Project manager, leading the other team members assigned to your project, often comprising a copywriter, web designer, and graphic designer.
I am based in Charlotte, NC. I am also an SEO consultant, so I can help with SEO-related challenges or goals. I normally take on no more than 5 new projects per month so that I can give each project the attention & care it deserves.
What's really so great about Scalebloom?
Founder oversees every project: We'll communicate by email & Zoom meetings. I'll manage every part of your project with a hands-on approach while working with my small team of top-talent designers. And I do all the final coding myself.
Standard of excellence: Get top Google Lighthouse scores for SEO, performance, accessibility, & best practices. Our future-proof clean code ensures scalability & maintainability while our UX/UI expertise ensures smooth user experiences.
Purpose-built websites: To maximize conversions, a website needs a clearly defined user persona, brand attributes, an intuitive layout, memorable copy, a design tailored around the copy, and when applicable, SEO strategy.
Client love
Awards
Take your brand from great to incredible.
I'd love to learn about your goals.
Complete the form or email hi@scalebloom.com.
Then, we can schedule a Zoom call.