20 Best Websites for Cleaning Services: Our Ratings for 2022

We show you what we like about these websites and what we would improve.

By George Leon | Posted on June 20, 2022 | Updated on July 5, 2022

What are the qualities of the best cleaning company websites? A website’s performance is usually measured by its conversion rate. Conversion rate refers to the percentage of website visitors that convert into a lead for the business.

Below we have analyzed 20 of the best cleaning services website examples we found on the web and reviewed their qualities based on best practices for conversion rate optimization.

We also gave them a score from 1 to 10, with 10 being the best score. And we commented on each one regarding opportunities for improvement.

Whether you’re just starting your cleaning business and need some inspiration for your website or you’re an established business looking to revamp your current website, we hope you find the critiques in this list helpful.

Let’s dive right in.

morehands.com

Score: 10/10

What we like

  • Great call-to-actions: They use a “Get a price” button on the header and a larger version on the hero section below the headings. They use secondary call-to-actions next to each primary call-to-action. Perfectly done.
  • Beautiful animated illustrations. See that cool illustration? It’s actually animated when you visit the website. Very cool!
  • Beautiful overall design: From the layout to the perfectly matched icons on the “How it works” section, this design was thoughtfully made in every way.

What could be improved

  • The color palette may just be too clean. Adding something other than blue can give the design more life. We would try using a completely different color for the call-to-actions to make them stand out more.

maidbrigade.com

Score: 9/10

What we like

  • Perfect call-to-actions. The header has a well-placed “Get Started” button and the hero section has a large “Get a Free Estimate” button, helping the visitor know exactly what to do to move forward.
  • The design is true to brand: Notice the logo’s round shapes (the heart), they continue this theme in their round buttons, rounded image border, and typography selection.

What could be improved

  • The heading is very generic, they could use more engaging writing to capture the reader’s attention.

maidcomplete.com

Score: 9/10

What we like

  • Unique design: This website definitely stands out and in a very good way. The design is also true to brand by capturing a more retro look and feel.
  • Great call-to-actions: The “Book Now” button on the header stands out from the other links and the two round buttons below the heading definitely help the visitor move forward. The use of a handwritten style script next to the buttons adds a personal touch to give more information.
  • A pricing chart: This will keep visitors on the page and answer their questions without wasting time.

What could be improved

  • Typography Colors: Notice how hard it is to read the gray subheading between the main heading and the red buttons. Then, they continue to use a light-colored font on the pricing chart with not high enough contrast with the background colors.

rubyredcleaning.com

Score: 9/10

What we like

  • Great call-to-actions. The header features a “Get a Quote” button as the primary call-to-action and a phone number as the secondary call-to-action. The hero section features a form with the submit button being the primary call-to-action.
  • Average rating. Placing the ratings and the Google and Yelp icons below the submit button can help the visitor feel more confident about their decision to move forward.
  • Beautiful illustration: This website stands out thanks to its lovely custom illustration on a simple gray background.

What could be improved

  • The form does not pass accessibility guidelines due to not having labels. They do use placeholders but placeholders are not a replacement for labels.

thecleaningauthority.com

Score: 9/10

What we like

  • Great call-to-actions. They feature a green call-to-action button on the header and another green call-to-action button on the hero section.
  • The photo sells the dream. Here we see a family enjoying more time together after hiring a cleaning service.

What could be improved

  • Unnecessary sideways call-to-action. They place a floating call-to-action on the right side of the website instead of making the header “sticky” (fixed-position). This can reduce conversion rate compared to using a sticky header.

atlantagreenmaids.com

Score: 9/10

What we like

  • Clear call to action: The orange book now button on the header and the form on the hero section make it easy for leads to get in touch quickly.
  • Fast onboarding: potential customers can see pricing right away and book a service with ease.
  • Great hero image: The best images show the experience the customer will get after buying. Here we see a mother spending more time with her daughter thanks to the time saved by hiring cleaners. This image is perfectly aligned to their heading.

What could be improved

  • Typography: The use of all caps makes the text harder to read.

merrymaids.com

Score: 9/10

What we like

  • Clear call-to-actions. They use a nice “Request an Estimate” button on the header and a larger button on the hero. They also use a phone number as a secondary call-to-action and even a link to “Text Us”.
  • The photo sells the dream: We see a mother and daughter with more time on their hands after hiring a cleaning service.

What could be improved

  • Too many navigation links make it harder to make a decision.
  • Heading placement. Headings are typically placed on the left or center of the screen, placing them in these familiar areas increases trust and usability because people like what they are familiar with.

mollymaid.com

Score: 8/10

What we like

  • Great call-to-actions. They use a pink “Request a Free Estimate” button on the header as well as a phone number as the secondary call-to-action. They use the primary call-to-action again on the hero section.
  • Typography: Their typography matches the rest of their brand. Notice how its the same on the logo, headings, and vehicle wrap.

What could be improved

  • The hero image is blurry which gives the website a less premium feel.
  • Overcrowded header: There are too many options on the header, confusing the visitor and making it harder to make a decision.

maidtocleanorlando.com

Score: 8/10

What we like

  • Great copywriting. Their heading and subheading is more creative and attention-grabbing than most generic cleaning websites.
  • Great call-to-action on the hero section: The “New Customers Save $20” button is a great way to increase the conversion rate.
  • The colors on the photo fit the brand: Notice how the blue house and green landscaping on the photo match the colors on the company’s logo.

What could be improved

  • Blurry hero image: The image of the car they are using is not high resolution, giving the website a less premium feel.
  • Uneven top header layout: Notice how the hours, service area, phone number, and logo are not aligned, this also creates a less professional feel on the website.

trustworthycleaningserv.com

Score: 8/10

What we like

  • Use of video: Videos can keep your visitors engaged. Many visitors prefer watching a video than reading text.
  • Use of coupon-styled discount boxes: Everyone loves a coupon.
  • Social proof in the form of Google and Yelp ratings.

What could be improved

  • There is no call to action in the hero section.
  • Having the headline on the right of the page is an uncommon layout. Using unfamiliar layouts can decrease the conversion rate.

maidpro.com

Score: 8/10

What we like

  • Zip code form. Zip code forms are a favorite for franchises because they work so well. It’s the first part of a multi-step form and they have a high conversion rate since it’s so easy to get started. Instead of overwhelming your visitor from the start with a long form, just ask for a zip code as a low commitment first step. After entering it, they are more likely to continue with the rest of the form.

What could be improved

  • No clear call-to-action on the header. The closest thing to a call-to-action on the header is the phone number but it doesn’t stand out enough from the other elements.

modern-maids.com

Score: 8/10

What we like

  • Great call-to-actions: The header uses a “Book Now” button as the primary call to action and a phone number as the secondary call to action. The hero section uses a form with a large “Schedule an Appointment” button as the primary call to action.
  • Simple header: The header contains only a few links, helping to put attention on the call to action.

What could be improved

  • The text is hard to read in the hero section: The white text against the light background makes it hard to read.

powderpuffmaids.com

Score: 7/10

What we like

  • Easy price calculator: Customers love being able to see a price without having to call anyone. It also adds legitimacy to your business.

What could be improved

  • Copywriting: The heading could be more engaging to capture the visitor’s attention.
  • Social media link in the header: Instead of taking your traffic away from your website, we recommend placing a strong call-to-action button to increase conversion rate.

atlantacleaningsource.com

Score: 7/10

What we like

  • Creative and attention-grabbing image: Everyone loves dogs. Just seeing a picture of a dog creates positive feelings and makes the website visitor feel at ease.
  • Phone number and email easily accessible: Some people want to call or send an email. Displaying these contact channels on the header makes it easy for customers to get in touch.
  • Unique selling proposition: They focus on their pet-friendly service to set them apart from the rest.

What could be improved

  • There is no primary call to action.
  • The header takes up too much space given the few items in it.

bigbangcleaningservicesinc.com

Score: 7/10

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What we like

  • Clean and modern header: The header is kept simple and easy to use, showing just the logo, navigation menu and the phone number as the call-to-action.

What could be improved

  • Typography: The shadow on the text makes the design feel more old school. Using all-caps makes it harder to read.
  • No call-to-action on the hero section. They use their phone number as the primary call to action on the header but don’t repeat it on the hero. Repeating the call to action here could perform better than showing unnecessary text like “Founded in 2010” and “Residential and Commercial”. They also repeat “Orlando Florida Cleaning Services” twice in the hero section.

theorganicmaids.com

Score: 7/10

What we like

  • They list out their unique selling propositions in the hero section.
  • Clear call-to-actions on the header.

What could be improved

  • The second row of the header takes up too much vertical space.
  • The angieslist awards make the hero section seem overcrowded. They could go right below the hero section.
  • No call-to-action on the hero section.

fabulouscleaningservices.com

Score: 7/10

What we like

  • The photo matches the color palette: Not just is the photo beautiful, but it’s also likely been edited to give it a pink overlay to match the brand’s color palette.

What could be improved

  • Typography: We get it, cursive fonts look pretty, but they don’t make for the best reading experience. You can still find an elegant font that is also easy to read.
  • No call to action in the hero section.
  • The call to action on the header doesn’t stand out: They use a phone number on the header, they try to make it stand out by placing it away from the navigation menu and giving it an icon, but unfortunately, it still doesn’t catch your attention fast enough.

fiv5starhousecleaning.com

Score: 6/10

What we like

  • Phone number on the header
  • Immediate access to a contact form.

What could be improved

  • There is no clear call-to-action
  • The header’s second row (the pink row) takes up too much vertical space and it has too many links, making it harder for the visitor to make a decision.
  • The photo is very generic and focuses on the service instead of “selling the dream”.

minthousecleaning.com

Score: 6/10

What we like

  • Beautiful illustrations: They use a great-looking set of color-appropriate illustrations for each of their services.
  • Simple header: They show few navigation links, reducing confusion and making it easier for the visitor to make a choice.

What could be improved

  • No call-to-actions. A lack of call-to-actions generally has a large negative impact on conversion rates.

twomaidsandamop.com

Score: 6/10

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What we like

  • Video background: If you visit the website, you’ll see the background is actually a video. This makes the website more engaging and captures your visitor’s attention.
  • Good copywriting: The headlines are engaging and unique, compared to the typical headlines used on most cleaning websites.

What could be improved

  • Overcrowded header: Having so many links causes confusion and makes it harder to make a decision.
  • No differentiation between primary call-to-actions and secondary call-to-actions. This makes it harder to know what to do when a visitor doesn’t have a lot of time on their hands.

Summary

We hope you enjoyed reading our assessments of these wonderful websites. Use the comments we mentioned to make better decisions and increase your website’s conversion rate.

If you would like a free assessment of your own website, contact us for a free website audit.

Written by

George Leon is a Managing Partner at Scalebloom. George loves to help business owners scale their business with modern marketing strategies and branding.